Director Shareholding

ITV PLC
02 April 2004



ITV plc - Ordinary Shares of 10p each

On 1 April 2004 James Crosby's spouse, Una Crosby, purchased 23,058 ordinary
shares in the capital of the Company at 129.4p per share.

The total interest of James Crosby in the ordinary shares of the Company is now
23,058 ITV plc Ordinary 10p shares.



For further enquiries regarding ITV, please contact:

ITV plc                                                         T: 020 7620 1620
James Tibbitts                Company Secretary
Susan Donovan                 Director of Communications

Citigate Dewe Rogerson
Alex Brown                                                      T: 020 7638 9571


                      This information is provided by RNS
            The company news service from the London Stock Exchange