Director Shareholding

ITV PLC
19 May 2004


ITV plc

Commitment Scheme

On 19 May 2004 a number of senior executives of ITV including the following
Directors of ITV plc were granted options over shares of ITV plc under the above
scheme as follows:

Name               Nil cost Options          Market Price Options
                                             @114.75p

Charles Allen      2,630,940                 2,630,940

Henry Staunton     1,408,863                 1,408,863

The options will become exercisable subject to TSR performance. 50% will be
measured after 3 years and any of that 50% not vesting at that time will lapse.
The remaining 50% will be measured after 4 years and any of that 50% not vesting
at that time will lapse.


Enquiries:

Alex Brown or Simon Rigby      Citigate Dewe Rogerson     020 7638 9571


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