Director Shareholding

ITV PLC
17 September 2004


ITV plc

Performance Share Plan

On 16th September 2004 a number of senior executives of ITV including the
following Directors of ITV plc were granted options over shares of ITV plc under
the above scheme as follows:

Name                                                            Nil cost Options

Charles Allen                                                          1,378,541

Henry Staunton                                                           738,207

The options will become exercisable subject to TSR performance on the third
anniversary of the grant of the Award.


Enquiries:

 Simon Rigby      Citigate Dewe Rogerson     020 7638 9571


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