Holding(s) in Company

ITV PLC
10 July 2007


For filings with the FSA include the annex

For filings with issuer exclude the annex



TR-1: Notifications of Major Interests in Shares



1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

ITV plc



2. Reason for the notification

(please place an X inside the appropriate bracket/s):



An acquisition or disposal of voting rights: (  x )



An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: (   )



An event changing the breakdown of voting rights: (   )



Other (please specify) : (   )





3. Full name of person(s) subject to notification obligation:

AXA S.A, 25 Avenue Matignon, 75008 Paris and its group of companies



4. Full name of shareholder(s) (if different from 3) :





5. Date of transaction (and date on which the threshold is crossed or reached if
different):

8 July 2007



6. Date on which issuer notified:

9 July 2007



7. Threshold(s) that is/are crossed or reached:

5%




8. Notified Details:



A: Voting rights attached to shares


Class/type of shares if possible              Situation previous to the triggering transaction
use ISIN CODE
                                  Number of shares                   Number of voting rights


3398649                           193,936,474                        193,936,474




                                                 Resulting situation after the triggering transaction
Class/type of shares if       Number of shares          Number of voting rights               % of voting rights
possible use ISIN CODE
                              Direct                    Direct         Indirect               Direct       Indirect


3398649                       39,966,509                39,966,509          161,051,125          1.03%         4.14%



B: Financial Instruments

Resulting situation after the triggering transaction


Type of         Expiration date      Exercise/conversion       No. of voting rights that   % of voting rights
financial                            period/date               may be acquired (if the
instrument                                                     instrument exercised/
                                                               converted)





Total (A+B)
Number of voting rights        % of voting rights


201,017,634                    5.17%







Proxy Voting:





9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable :



Name of the Company/Fund         Number of Shares      % of issued share capital

+-------------------------------+--------------------+-------------------------+
|               AXA Sun Life plc|                    |                         |
|                               |                    |                         |
|                      (fmly Axa|     1,430,225      |         0.03677         |
|    Equity & Law Life Assurance|                    |                         |
|                   Society plc)|                    |                         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|          AXA General Insurance|                    |                         |
|                            Ltd|      651,000       |         0.01674         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|Sun Life Unit Assurance Ltd A/c|                    |                         |
|                              X|      160,000       |         0.00411         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|Sun Life Unit Assurance Ltd A/c|                    |                         |
|                              X|     6,049,100      |         0.15554         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|Sun Life Unit Assurance Ltd A/c|                    |                         |
|                              X|     7,550,000      |         0.19413         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|      AXA UK Investment Co ICVC|                    |                         |
|              Distribution Fund|      350,000       |          0.009          |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|           AXA UK Investment Co|                    |                         |
|                           ICVC|      125,000       |         0.00321         |
|                               |                    |                         |
|                   Ethical Fund|                    |                         |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|PPP Healthcare Group plc       |      200,000       |         0.00514         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|   Sun Life Pensions Management|                    |                         |
|                            Ltd|      100,000       |         0.00257         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|   Sun Life Pensions Management|                    |                         |
|                        Ltd A/c|     4,220,000      |         0.10851         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|     Sun Life Assurance Society|                    |                         |
|                            Plc|      595,100       |         0.0153          |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|AXA Financial, Inc             |    158,224,870     |         4.06839         |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|   Sun Life International (IOM)|                    |                         |
|                            Ltd|      750,000       |         0.01928         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|AXA France                     |       61,239       |         0.00157         |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|AXA Australia                  |      254,161       |         0.00654         |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|AXA Rosenberg                  |     1,444,000      |         0.03713         |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|AXA Financial, Inc*            |      576,855       |         0.01483         |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|   Sun Life Pensions Management|                    |                         |
|                            Ltd|       85,173       |         0.0022          |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|   Sun Life Pensions Management|                    |                         |
|                            Ltd|       48,473       |         0.00125         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|    Sun Life Unit Assurance Ltd|                    |                         |
|                               |      832,240       |         0.02140         |
|                            ABL|                    |                         |
|                     High Alpha|                    |                         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|        Sun Life Unit Assurance|                    |                         |
|                            Ltd|                    |                         |
|                               |      709,354       |         0.01824         |
|                 FTSE All Share|                    |                         |
|                        Tracker|                    |                         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|              Sun Life Pensions|                    |                         |
|                     Management|                    |                         |
|                               |     4,056,310      |         0.10430         |
|                       ABL High|                    |                         |
|                          Alpha|                    |                         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|              Sun Life Pensions|                    |                         |
|                     Management|                    |                         |
|                               |     3,451,882      |         0.08876         |
|                 FTSE All Share|                    |                         |
|                        Tracker|                    |                         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|    Framlington onshore private|                    |                         |
|                        clients|       15,000       |         0.00039         |
|                               |                    |                         |
|                       Indirect|                    |                         |
+-------------------------------+--------------------+-------------------------+
|AXA Winterthur                 |     1,007,712      |         0.02591         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|     ASL With Profit Transition|                    |                         |
|                           Fund|     4,294,500      |         0.11042         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|               SLAS With Profit|                    |                         |
|                     Transition|     3,774,900      |         0.09706         |
|                               |                    |                         |
|                         Direct|                    |                         |
+-------------------------------+--------------------+-------------------------+
|                          Total|                    |                         |
|                         Direct|                    |                         |
|                               |     39,966,509     |         1.02765         |
|                          Total|                    |                         |
|                       Indirect|    161,051,125     |         4.14106         |
+-------------------------------+--------------------+-------------------------+
|                          TOTAL|    201,017,634     |         5.16870         |
+-------------------------------+--------------------+-------------------------+

 




10. Name of proxy holder:

.................



11. Number of voting rights proxy holder will cease to hold:

.................



12. Date on which proxy holder will cease to hold voting rights:

.................



13. Additional information:

.................



14. Contact name:

Terry Marsh



15. Contact telephone number:

020 7003 2637



For notes on how to complete form TR-1 please see the FSA website.








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