Holding(s) in Company

ITV PLC
28 September 2005

                                  SCHEDULE 10

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES


1. Name of Company                                         2. Name of shareholder having a major interest

ITV plc                                                    Artisan Partners Limited Partnership


3. Please state whether notification indicates that it is  4. Name of the registered holder(s) and, if more than one
in respect of holding of the shareholder named in 2 above  holder, the number of shares held by each of them:
or in respect of a non-beneficial interest or in the case
of an individual holder if it is a holding of that         Boston Safe - 26,178,050
person's spouse or children under the age of 18
                                                           Chase Nominees Limited - 601,596
As above
                                                           Fifth Third - 1,021,728

                                                           Investors Bank and Trust - 2,871,318

                                                           Northern Trust Nominees Limited - 15,436,502

                                                           State Street Nominees Limited - 128,902,658

                                                           The Bank of New York Nominees Limited - 5,450,339

                                                           Wells Fargo International - 3,926,342


5. Number of shares/amount  6. Percentage of issued class  7. Number of shares/      8. Percentage of issued class
of stock acquired                                          amount of stock disposed

            N/A                                                       N/A
                                         N/A                                                         N/A


9. Class of security                                       10. Date of transaction   11. Date company informed

             ORDINARY SHARES OF 10 PENCE EACH                          -             27 September 2005


12. Total holding following this notification              13. Total percentage holding of issued class following this
                                                           notification
                       184,388,533
                                                                                       4.49%


14. Any additional information                             15. Name of contact and telephone number for queries

N/A                                                        c/o Helen Tautz
                                                           ITV plc
                                                           The London Television Centre
                                                           London SE1 9LT
                                                           TEL: [phone]
                                                           FAX : [phone]


16. Name and signature of authorised company official responsible for making this notification

 Helen Tautz                         28 September 2005



Company Announcements Office, Old Broad Street, London EC2N 1HP

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