Holding(s) in Company

ITV PLC
20 November 2006

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES



1. Name of company


ITV plc



2. Name of shareholder having a major interest


Sky Broadband Services Limited, a wholly owned subsidiary of 
British Sky Broadcasting Group plc.



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18


As above.



4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them


Sky Broadband Services Limited



5. Number of shares / amount of stock acquired


696,046,825



6. Percentage of issued class


17.9%



7. Number of shares / amount of stock disposed


n/a



8. Percentage of issued class


n/a



9. Class of security


Ordinary shares of 10 pence each



10. Date of transaction


17 November 2006


11. Date company informed


17 November 2006



12. Total holding following this notification


696,046,825



13. Total percentage holding of issued class following this notification


17.9%



14. Any additional information






15. Name of contact and telephone number for queries


Helen Tautz  0207 126 5588



16. Name and signature of authorised company official responsible for making
this notification


H Tautz



Date of notification


20 November 2006



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