Interactive Services

ITV PLC 05 March 2007 STATEMENT FROM ITV plc ON PREMIUM RATE INTERACTIVE SERVICES As a responsible broadcaster, ITV's commitment is to put viewers' interests first. In light of recent concern surrounding premium interactive services in television programmes across all channels, ITV is today announcing that it has appointed Deloitte as independent auditors to conduct a complete review of all premium rate interactive services in ITV programmes. This will cover all premium rate landline, mobile (excluding pay downloads) and red button activity. The review is in two parts. First, to ensure that all existing procedures are robust and second, a retrospective review of premium interactive services in all relevant ITV programmes of the last two years. ITV intends to make the findings of the review public. We are therefore temporarily suspending all premium interactive services across all ITV channels from Tuesday March 6th. Interactive elements will return, programme by programme, as soon as they have passed the scrutiny of the independent audit. This will cover ITV productions, co-productions and independent productions. We will be writing to PACT and will be working closely with them and their members on this review. We are also in conversation with GMTV. John Cresswell, Chief Operating Officer of ITV plc, said: 'This is a concern across the whole industry but ITV viewers can be confident that we will always act responsibly and take firm action to address issues that may arise. 'Millions of people enjoy interacting with ITV - either by voting in our entertainment shows or by taking part in prize competitions. It is critical that our viewers have absolute confidence in the services that we offer. 'We believe that all programmes currently on air are compliant. However, in light of recent concern around this issue, something affecting every major broadcaster, we are conducting this independent review to ensure that ITV is meeting all relevant codes and regulations. 'We've asked the auditors to report back to us with some urgency. The interactive elements in each programme will be re-introduced as they are independently signed off. We expect the review of current programmes to be both swift and thorough. The retrospective review will take longer due to the greater number of programmes involved.' Ends. For further enquiries please contact: ITV plc Tel: 020 7843 8000 Press enquiries Brigitte Trafford - Group Communications Director Jim Godfrey - Director of Corporate Affairs Investor enquiries James Tibbitts - Company Secretary Georgina Blackburn - Head of Investor Relations Caroline Bailey - Investor Relations Analyst Citigate Dewe Rogerson Tel: 020 7638 9571 Simon Rigby George Cazenove Website: www.itv.com; investor information: www.itvplc.com This information is provided by RNS The company news service from the London Stock Exchange

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