Interactive Services

ITV PLC
05 March 2007

                           STATEMENT FROM ITV plc ON
                       PREMIUM RATE INTERACTIVE SERVICES

As a responsible broadcaster, ITV's commitment is to put viewers' interests
first.

In light of recent concern surrounding premium interactive services in
television programmes across all channels, ITV is today announcing that it has
appointed Deloitte as independent auditors to conduct a complete review of all
premium rate interactive services in ITV programmes. This will cover all premium
rate landline, mobile (excluding pay downloads) and red button activity.

The review is in two parts. First, to ensure that all existing procedures are
robust and second, a retrospective review of premium interactive services in all
relevant ITV programmes of the last two years. ITV intends to make the findings
of the review public.

We are therefore temporarily suspending all premium interactive services across
all ITV channels from Tuesday March 6th. Interactive elements will return,
programme by programme, as soon as they have passed the scrutiny of the
independent audit. This will cover ITV productions, co-productions and
independent productions. We will be writing to PACT and will be working closely
with them and their members on this review. We are also in conversation with
GMTV.

John Cresswell, Chief Operating Officer of ITV plc, said:

'This is a concern across the whole industry but ITV viewers can be confident
that we will always act responsibly and take firm action to address issues that
may arise.

'Millions of people enjoy interacting with ITV - either by voting in our
entertainment shows or by taking part in prize competitions. It is critical that
our viewers have absolute confidence in the services that we offer.

'We believe that all programmes currently on air are compliant. However, in
light of recent concern around this issue, something affecting every major
broadcaster, we are conducting this independent review to ensure that ITV is
meeting all relevant codes and regulations.

'We've asked the auditors to report back to us with some urgency. The
interactive elements in each programme will be re-introduced as they are
independently signed off. We expect the review of current programmes to be both
swift and thorough. The retrospective review will take longer due to the greater
number of programmes involved.'

Ends.

For further enquiries please contact:

ITV plc
Tel: [phone]
Press enquiries
Brigitte Trafford - Group Communications Director
Jim Godfrey - Director of Corporate Affairs

Investor enquiries
James Tibbitts - Company Secretary
Georgina Blackburn - Head of Investor Relations
Caroline Bailey - Investor Relations Analyst

Citigate Dewe Rogerson
Tel: [phone]
Simon Rigby
George Cazenove


Website: www.itv.com; investor information: www.itvplc.com



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