Result of placing

ITV PLC
11 March 2005

   NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO THE UNITED STATES,
                  CANADA, JAPAN, AUSTRALIA OR THE NETHERLANDS




                                    ITV plc

                    Result of placing of new ordinary shares

Further to the announcement made yesterday regarding the placing of new ordinary
shares ('New Ordinary Shares'), ITV plc ('ITV') announces that it has today
placed 30,000,000 New Ordinary Shares with institutional investors following the
successful completion of the bookbuilding process.  The placing was managed by
Citigroup Global Markets U.K. Equity Limited ('Citigroup').

The New Ordinary Shares were placed at a price of 126 pence per share and the
placing will realise gross proceeds of £37,800,000. The New Ordinary Shares
will, when issued, represent approximately 0.73 per cent. of ITV's issued
ordinary share capital prior to the placing.

Application has been made to the UK Listing Authority for the admission of the
New Ordinary Shares to the Official List and to the London Stock Exchange for
the admission of the New Ordinary Shares to trading on the London Stock
Exchange's market for listed securities.  It is expected that admission will
become effective and dealings will commence in the New Ordinary Shares at 8.00
a.m. on 16 March 2005.

ANALYST ENQUIRIES:

ITV                        020 7620 1620

James Tibbitts

CITIGROUP                  020 7986 4000

Simon Gluckstein

Ed Matthews

MEDIA ENQUIRIES:

CITIGATE DEWE ROGERSON      020 7638 9571

Simon Rigby

Anthony Kennaway

This announcement and the information contained herein does not constitute an
offer of securities for sale in the United States. Neither this announcement nor
any copy of it may be taken or distributed into the United States or distributed
or published, directly or indirectly, in the United States.  Any failure to
comply with this restriction may constitute a violation of US securities laws.
The securities referred to herein have not been and will not be registered under
the US Securities Act of 1933, as amended (the 'Securities Act'), and may not be
offered or sold in the United States unless they are registered under the
Securities Act or pursuant to an available exemption therefrom.  No public
offering of securities of ITV is being made in the United States.

This announcement does not constitute an offer to sell or issue or the
solicitation of an offer to buy, subscribe or otherwise acquire the New Ordinary
Shares or other shares in ITV in Canada, Japan, Australia or the Netherlands or
in any jurisdiction in which such offer or solicitation is unlawful and the
information contained herein is not for release, publication or distribution in
whole or in part in or into Canada, Japan, Australia or the Netherlands or in
any jurisdiction in which such publication or distribution is unlawful.

The New Ordinary Shares are not and will not be offered in the Netherlands other
than to persons who trade or invest in securities in the conduct of their
profession or trade (which includes banks, securities intermediaries (including
dealers and brokers), insurance companies, pension funds, other institutional
investors and commercial enterprises which as an ancillary activity regularly
invest in securities), within the meaning of Section 2 of the 1995 Act on the
Supervision of the Securities Trade Exemption Regulation (Vrijstellingsregeling
Wet toezicht effectenverkeer 1995).

Citigroup Global Markets Limited ('CGML') and Citigroup, which are authorised
and regulated in the United Kingdom by the Financial Services Authority under
the Financial Services and Markets Act 2000, are acting exclusively for ITV in
connection with the placing and no-one else and will not be responsible to
anyone other than ITV for providing the protections afforded to clients of CGML
and Citigroup nor for providing advice in relation to the placing or any other
matter referred to herein.


                      This information is provided by RNS
            The company news service from the London Stock Exchange