Rule 8.1- ITV plc

ITV PLC
15 November 2006

                                                                        FORM 8.1



          DEALINGS BY OFFERORS, OFFEREE COMPANIES OR THEIR ASSOCIATES
                  FOR THEMSELVES OR FOR DISCRETIONARY CLIENTS
                 (Rules 8.1(a) and (b)(i) of the Takeover Code)




1.    KEY INFORMATION


Name of person dealing (Note 1)                     Ian Whitfield

Company dealt in                                    ITV plc

Class of relevant security to which the dealings    Ordinary 10p Shares
being disclosed relate (Note 2)

Date of dealing                                     14 November 2006





2.    INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE



(a) Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 3)


                                            Long                           Short
                                            Number                (%)      Number           (%)
(1) Relevant securities
(2) Derivatives (other than options)
(3) Options and agreements to purchase/sell 13,488                0.0003%
Total                                       13,488                0.0003%



(b) Interests and short positions in relevant securities of the company, other
than the class dealt in (Note 3)


Class of relevant security:                  Long               Short
                                             Number       (%)   Number    (%)
(1) Relevant securities
(2) Derivatives (other than options)
(3) Options and agreements to purchase/sell
Total                                        n/a                n/a



(c)     Rights to subscribe (Note 3)


Class of relevant security:       Details
Ordinary 10p Shares               See attached Schedule A



3.       DEALINGS (Note 4)



(a)     Purchases and sales


Purchase/sale               Number of securities     Price per unit (Note 5)
Sale                        2,343                    114.13 pence




(b)     Derivatives transactions (other than options)


Product name,     Long/short (Note Number of securities    Price per unit
e.g. CFD          6)               (Note 7)                (Note 5)


n/a



(c)     Options transactions in respect of existing securities

(i)     Writing, selling, purchasing or varying


Product    Writing,      Number of   Exercise  Type, e.g. Expiry    Option
name,e.g.  selling,      securities  price     American,  date      money paid/
call       purchasing,   to which              European             received
option     varying etc.  the option            etc.                 per unit
                         relates                                    (Note 5)
                         (Note 7)
n/a



(ii)     Exercising


Product name, e.g. Number of securities     Exercise price per unit (Note 5)
call option
n/a



(d)     Other dealings (including new securities) (Note 4)


Nature of transaction (Note 8)     Details              Price per unit (if
                                                        applicable) (Note 5)
n/a





4.       OTHER INFORMATION



Agreements, arrangements or understandings relating to options or derivatives



Full details of any agreement, arrangement or understanding between the person
disclosing and any other person relating to the voting rights of any relevant
securities under any option referred to on this form or relating to the voting
rights or future acquisition or disposal of any relevant securities to which any
derivative referred to on this form is referenced. If none, this should be
stated.



None.....................................................................



..............................................................................



Is a Supplemental Form 8 attached? (Note 9)           NO


Date of disclosure                                    15 November 2006

Contact name                                          Helen Tautz

Telephone number                                      0207 126 5588

Name of offeree/offeror with which associated         ITV plc

Specify category and nature of associate status       A director of a subsidiary of
(Note 10)                                             ITV plc


Notes The Notes on Form 8.1 can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk


Schedule A



Grant  Date of        Grant              Option    Grant        Balance    Vesting        Expiry
No.    Grant          Name               Price     Basis                                  Date


Granada Media plc Unapproved Executive Option Scheme  ('the Scheme')

01     11 Jul 2000    Granada Media      268.320   Unapproved   19,193     11 Jul 2003    10 Jul 2010
                      Unapproved
                      ESOS


Granada Media plc Unapproved Executive Option Scheme (Executive Commitment)

02     11 Jul 2000    Granada Media      268.320   Unapproved   63,356     11 Jul 2003    10 Jul 2010
                      Unap Exec
                      Commitment

Granada plc Approved Executive Option Scheme ('the Scheme')

25     10 Jul 2002    Granada            106.250   Approved     6,715      10 Jul 2005    09 Jul 2012
                      Approved ESOS

12     06 Jul 2001    Granada            137.020   Approved     15,600     06 Jul 2004    05 Jul 2011
                      Approved ESOS


Granada plc Approved Executive Share Option Scheme (All Employee)

19     09 Jan 2002    Granada            143.270   Approved     1,040      09 Jan 2005    08 Jan 2012
                      Approved ESOS


Granada plc Unapproved Executive Option Scheme ('the Scheme')

26     10 Jul 2002    Granada            106.250   Unapproved   1,084      10 Jul 2005    09 Jul 2012
                      Unapproved
                      ESOS


Granada plc Unapproved Executive Option Scheme ('the Scheme') (Part B)

38     18 Dec 2003    Granada            117.070   Unapproved   20,800     18 Dec 2006    17 Dec 2013
                      Unapproved
                      ESOS

35     07 Jan 2003    Granada            76.920    Unapproved   7,800      07 Jan 2006    06 Jan 2013
                      Unapproved
                      ESOS

Granada plc Unapproved Executive Share Option Scheme (All Employee)

30     10 Jul 2002    Granada            106.250   Unapproved   1,040      10 Jul 2005    09 Jul 2012
                      Unapproved
                      ESOS

ITV plc Performance Share Plan

252    13 Sep 2006                       98.750    Unapproved   12,391     13 Sep 2009    12 Sep 2010

243    27 Sep 2005    ITV Performance    112.500   Unapproved   10,560     27 Sep 2008    27 Sep 2009
                      Share Plan

227    16 Sep 2004    ITV plc            104.500   Unapproved   9,138      16 Sep 2007    16 Sep 2008
                      Performance
                      Share Plan

ITV plc Savings Related Share Option Scheme

       01 June 2006   ITV SRSOS          92.00     Approved     17,663     June 2011      Nov 2011


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