Rule 8.1- ITV plc

ITV PLC
16 November 2006

                                                                        FORM 8.1



          DEALINGS BY OFFERORS, OFFEREE COMPANIES OR THEIR ASSOCIATES
                  FOR THEMSELVES OR FOR DISCRETIONARY CLIENTS
                 (Rules 8.1(a) and (b)(i) of the Takeover Code)





1.    KEY INFORMATION


Name of person dealing (Note 1)                     Ian Whitfield
Company dealt in                                    ITV plc
Class of relevant security to which the dealings    Ordinary 10p shares
being disclosed relate (Note 2)
Date of dealing                                     15 November 2006





2.    INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE



(a) Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 3)


                                          Long                               Short
                                          Number                    (%)      Number               (%)
(1) Relevant securities
(2) Derivatives (other than options)
(3) Options and agreements to purchase/   13,488                    0.0003%
sell
Total                                     13,488                    0.0003%



(b) Interests and short positions in relevant securities of the company, other
than the class dealt in (Note 3)


Class of relevant security:                  Long               Short
                                             Number       (%)   Number    (%)
(1) Relevant securities
(2) Derivatives (other than options)
(3) Options and agreements to purchase/sell
Total



(c)     Rights to subscribe (Note 3)


Class of relevant security:       Details
Ordinary 10p shares               See attached Schedule A



3.       DEALINGS (Note 4)



(a)     Purchases and sales


Purchase/sale               Number of securities     Price per unit (Note 5)
Sale                        7,800                    114 pence



(b)     Derivatives transactions (other than options)


Product name,     Long/short (Note Number of securities    Price per unit
e.g. CFD          6)               (Note 7)                (Note 5)






(c)     Options transactions in respect of existing securities

(i)      Writing, selling, purchasing or varying


Product    Writing,      Number of   Exercise  Type, e.g. Expiry    Option
name,e.g.  selling,      securities  price     American,  date      money paid/
call       purchasing,   to which              European             received
option     varying etc.  the option            etc.                 per unit
                         relates                                    (Note 5)
                         (Note 7)




(ii)     Exercising


Product name, e.g. Number of securities     Exercise price per unit (Note 5)
call option
Executive Share    7,800                    76.92 pence
Option Scheme



(d)     Other dealings (including new securities) (Note 4)


Nature of transaction (Note 8)     Details              Price per unit (if
                                                        applicable) (Note 5)






4.       OTHER INFORMATION



Agreements, arrangements or understandings relating to options or derivatives



Full details of any agreement, arrangement or understanding between the person
disclosing and any other person relating to the voting rights of any relevant
securities under any option referred to on this form or relating to the voting
rights or future acquisition or disposal of any relevant securities to which any
derivative referred to on this form is referenced. If none, this should be
stated.



None........................................................................



..............................................................................



Is a Supplemental Form 8 attached? (Note 9)           NO


Date of disclosure                                    16 November 2006

Contact name                                          Helen Tautz

Telephone number                                      0207 126 5588

Name of offeree/offeror with which associated         ITV plc

Specify category and nature of associate status       A director of a subsidiary
(Note 10)                                             company of ITV plc


Notes The Notes on Form 8.1 can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk


Schedule A



Grant  Date of         Grant             Option    Grant          Balance       Vesting       Expiry
 No.   Grant           Name              Price     Basis                                        Date
                                             


Granada Media plc Unapproved Executive Option Scheme  ('the Scheme')

01     11 Jul 2000     Granada Media     268.320   Unapproved     19,193        11 Jul 2003   10 Jul 2010
                       Unapproved
                       ESOS


Granada Media plc Unapproved Executive Option Scheme (Executive Commitment)

02     11 Jul 2000     Granada Media     268.320   Unapproved     63,356        11 Jul 2003   10 Jul 2010
                       Unap Exec
                       Commitment

Granada plc Approved Executive Option Scheme ('the Scheme')

25     10 Jul 2002     Granada           106.250   Approved       6,715         10 Jul 2005   09 Jul 2012
                       Approved ESOS

12     06 Jul 2001     Granada           137.020   Approved       15,600        06 Jul 2004   05 Jul 2011
                       Approved ESOS


Granada plc Approved Executive Share Option Scheme (All Employee)

19     09 Jan 2002     Granada           143.270   Approved       1,040         09 Jan 2005   08 Jan 2012
                       Approved ESOS


Granada plc Unapproved Executive Option Scheme ('the Scheme')

26     10 Jul 2002     Granada           106.250   Unapproved     1,084         10 Jul 2005   09 Jul 2012
                       Unapproved                                                        
                       ESOS


Granada plc Unapproved Executive Option Scheme ('the Scheme') (Part B)

38     18 Dec 2003     Granada           117.070   Unapproved     20,800        18 Dec 2006   17 Dec 2013
                       Unapproved
                       ESOS

Granada plc Unapproved Executive Share Option Scheme (All Employee)

30     10 Jul 2002     Granada           106.250   Unapproved     1,040         10 Jul 2005   09 Jul 2012
                       Unapproved
                       ESOS

ITV plc Performance Share Plan

252    13 Sep 2006                       98.750    Unapproved     12,391        13 Sep 2009   12 Sep 2010

243    27 Sep 2005     ITV Performance   112.500   Unapproved     10,560        27 Sep 2008   27 Sep 2009
                       Share Plan

227    16 Sep 2004     ITV plc           104.500   Unapproved      9,138        16 Sep 2007   16 Sep 2008
                       Performance
                       Share Plan

ITV plc Savings Related Share Option Scheme

       01 June 2006    ITV SRSOS         92.00     Approved        17,663       June 2011      Nov 2011




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