Sale of Shareholding

ITV PLC
06 February 2007

ITV announces sale of shareholding in Liverpool Football Club

ITV plc today announces that it has given an irrevocable undertaking to sell its
9.99% shareholding in The Liverpool Football Club and Athletic Grounds Plc at a
price of £5,000 per share.

This would result in cash proceeds of £17.4 million in the event that the Offer
for the Club, announced today, becomes unconditional.

The sale represents a further example of ITV's successful disposal programme of
non-core assets which is now approaching £500 million since the merger creating
ITV plc in 2004.

Ends.

For press enquiries please contact:

ITV plc
Tel: [phone]
Brigitte Trafford - Communications Director
Jim Godfrey - Head of Corporate Affairs


Investor enquiries
James Tibbitts - Company Secretary
Georgina Blackburn - Head of Investor Relations

Citigate Dewe Rogerson
Tel: [phone]
Simon Rigby
George Cazenove

Website: www.itv.com; investor information: www.itvplc.com






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