Teletext Deal

ITV PLC
10 January 2005


10 January 2005


             ITV TO LAUNCH TELETEXT SERVICE ON ALL DIGITAL CHANNELS


ITV has announced a 10-year deal with Teletext to launch and operate commercial
and editorial text services across all the ITV family of channels in digital
homes.

The new service, which will be branded 'Teletext on ITV', will be accessible on
all digital platforms giving viewers in mulitchannel homes direct access via the
text button on their remote control.

The 'Teletext on ITV' service will first launch on digital satellite and digital
terrestrial during early summer 2005.  The service will include news, sport,
weather, travel, lottery results plus entertainment features including content
relating to ITV programmes.

Teletext has been available on ITV1 to viewers in analogue homes for more than
10 years and still attracts over 14 million weekly viewers, this service will
continue.  However, the new digital text services will provide enhanced benefits
with full colour pages, easy-to-read fonts, faster, easier navigation plus the
ability to view programmes in quarter screen format whilst scrolling through
content.

'Teletext on ITV' will extend and complement existing ITV digital services such
as 24:7, ITV's interactive offering which includes enhanced programming
features, gaming and downloads.

Mick Desmond, Chief Executive of ITV Broadcasting said: 'Teletext has a
long-established track record as the leader in this field and this deal means we
can offer our viewers the best possible service.  ITV is committed to developing
and enriching its digital offering and this new service adds depth and value for
viewers.'

ITV's portfolio of channels available in digital homes now includes ITV1, ITV2,
ITV3 and the ITV News Channel.  Since ITV3's launch on 1 November, the ITV
channels' combined share of viewing has increased by 6 per cent.

The new text service will join Teletext's existing services on Sky and Freeview.


                                     -ENDS-


FOR FURTHER INFORMATION PLEASE CONTACT:

Media
Brigitte Trafford                                        020 7737 8719
Ruth Settle                                              020 7843 8225

Analysts
Georgina Blackburn                                       020 7620 1620



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