Transaction in Own Shares

ITV PLC
02 October 2006



02 October 2006





                                    ITV plc

                              --------------------

                             Purchase of own shares

                             ----------------------



ITV PLC announces that it has today purchased for cancellation through UBS
Limited 1,000,000 ordinary shares at an average price of 98.60 pence per share.
The highest price and the lowest price paid for these shares were 100.50 pence
and 96.25 pence respectively



Upon the cancellation of these shares, the number of shares in issue
will be 3,914,529,751



ITV Plc



Tel: [phone]




Georgina Blackburn - Head of Investor Relations



Brigitte Trafford - Communications Director






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