Transaction in Own Shares

ITV PLC
25 October 2006



25 October 2006





                                    ITV plc

                              --------------------

                             Purchase of own shares

                             ----------------------



ITV PLC announces that it has today purchased for cancellation through UBS
Limited 1,000,000 ordinary shares at an average price of 104.79 pence per share.
The highest price and the lowest price paid for these shares were 105.25 pence
and 103.5 pence respectively



Upon the cancellation of these shares, the number of shares in issue
will be 3,897,529,751



ITV Plc







Tel: [phone]







Georgina Blackburn - Head of Investor Relations

Brigitte Trafford - Communications Director





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