Transaction in Own Shares

ITV PLC
27 October 2006



27 October 2006





                                    ITV plc

                              --------------------

                             Purchase of own shares

                             ----------------------



ITV PLC announces that it has today purchased for cancellation through UBS
Limited 1,000,000 ordinary shares at an average price of 105.31 pence per share.
The highest price and the lowest price paid for these shares were 107 pence and
103.75 pence respectively



Upon the cancellation of these shares, the number of shares in issue
will be 3,895,529,751



ITV Plc



Tel: [phone]


Georgina Blackburn - Head of Investor Relations

Brigitte Trafford - Communications Director





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