GraphicoDMG wins Claims Direc

RNS Number : 5920V

Digital Marketing Group PLC

14 July 2009

 



Date:                        14 July 2009

On behalf of:            Digital Marketing Group plc ('DMG', 'the Group' or 'the Company')

Embargoed for:        0700hrs

Digital Marketing Group plc

GraphicoDMG Wins Claims Direct Account

Digital Marketing Group plc (AIM: DIGI), the UK's largest digital marketing specialist, is pleased to announce that its full service creative digital agency, GraphicoDMG, has won the creative account for Russell Jones & Walker Solicitors personal injury service, Claims Direct. 

GraphicoDMG will drive all strategic and creative aspects of Claims Direct's marketing in a role previously seen as the preserve of the traditional advertising agency. Claims Direct's new logo, strapline and positioning, which have been devised by GraphicoDMG, will be launched in a new television commercial in mid-July. 

Speaking about the appointment, Andy Hoe, Marketing Director at Claims Direct, said:

'GraphicoDMG's presentation showed us that great creative ideas are not just the domain of traditional advertising agencies. We are convinced that GraphicoDMG will take the number one personal injury brand to the next level.'

Ben Langdon, CEO of Digital Marketing Group added:

'We believe this is the first time a pure digital creative agency has been appointed to lead a commercial above-the-line account. It demonstrates the quality of our offering and that digital agencies are no longer seen as niche players.'

-Ends-

Enquiries:

Digital Marketing Group plc	www.digitalmarketinggroup.co.uk
Ben Langdon, Chief Executive	via Redleaf Communications
Redleaf Communications	[e-mail]
Paul Dulieu/Kathryn Hurford	Tel: [phone]
Cenkos Securities
Ivonne Cantu/Julian Morse	Tel: [phone]

Notes to Editors:

• Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 600 people.

• Digital Marketing Group is the UKs biggest digital marketing agency (Campaign Magazine Jan 2009).

• At the heart of the company is Digital Brain - a process which enables the real time integration of 'digital, direct and data'. This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.

Digital Marketing Group's development strategy consists of three key elements:

• 'organic growth' - driven by growth within the acquired businesses and the application of a group business development programme; 

• 'buy and build' - through the acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing; and

• the creation of new revenue streams from within the existing talents and resources of the group.

Publication quality photographs are available via Redleaf Communications.

 

END

 

 

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