Holding in Company

John David Sports PLC
9 November 2000

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

John David Sports PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

Schroder Investment Management Ltd

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

As per 2 above

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

Schroder Unit Trusts Ltd          5,750,000
Schroder Nominees Ltd               302,650

5)   Number of shares/amount of stock acquired.

426,450 

6)   (0.916%) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security

Ordinary 5p shares

10)  Date of transaction



11)  Date company informed

8 November 2000

12)  Total holding following this notification

6,052,650 Ordinary shares
               
              
13)  Total percentage holding of issued class following this notification

13.013%

14)  Any additional information



15)  Name of contact and telephone number for queries

PA Cowgill    01706 628000

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ..09/11/2000



LETTER TO:   John David Sports plc
Date:  8 November 2000

5p ORDINARY SHARES ('SHARE')

We write to advise you that we, Schroder Investment Management Limited, have an
interest in 6,052,650 shares which are held in portfolios managed by us on a
discretionary basis for clients under investment management agreements.

Included in this figure are.

(i)  5,750,000 shares held in (a) unit trust(s) operated and managed by
     another wholly-owned subsidiary, Schroder Unit Trusts Limited (SUTL), and
     registered or to be registered in the name of Chase Nominees Limited

(ii) 302,650 shares neither registered nor to be registered in the name of
      Schroder Nominees Limited. The registration details are shown in the
      schedule below.

We believe that we and our subsidiary company are therefore interested in an
overall aggregate of 6,052,650 shares, representing some 13.013% of the total
number of shares in issue, namely 46,508,772 shares.

This notification is made to you:

(a) in respect of our interest as investment managers and also by virtue of the
    fact that we are the parent company of SUTL.

(b) on behalf of SUTL in relation to the interest it is treated as having under
    the Companies Act 1985 (the Act), and

(c) on behalf of Schroders plc., our holding company, which is treated as
    having an interest in all of the above shares under the Act by virtue of
    its ownership of ourselves.


FROM:    PAUL MARTIN
         (COMPLIANCE MANAGER)
         SCHRODERS

                              SCHEDULE
              
                        5p ORDINARY SHARES

REGISTRATION                                           AMOUNT

MSS NOMINEES LTD A/C:  741448                          108,750
MSS NOMINEES LTD A/C:  759371                           79,500
RBSTB NOMINEES LTD                                     114,400

                                                       302,650