Holding in Company

John David Sports PLC
26 March 2001

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

     JOHN DAVID SPORTS PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     THE FLEMING MERCANTILE INVESTMENT TRUST PLC

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     AS PER 2 ABOVE

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     ROBERT FLEMING NOMINEES LTD

5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed

     465,366

8)   (0.996%) of issued Class

9)   Class of security

     ORDINARY SHARES OF 5p EACH 

10)  Date of transaction



11)  Date company informed

     23 MARCH 2001

12)  Total holding following this notification

     1,384,634
              
13)  Total percentage holding of issued class following this notification

     2.962%

14)  Any additional information



15)  Name of contact and telephone number for queries

     T J HUNT - 01706 628000

16)  Name and signature of authorised company official responsible for 
     making this notification


     Date of Notification ..26 MARCH 2001