Re Directorate

Kenwood Appliances PLC
24 October 2000
                               

                 Kenwood combines Board sales
                      and marketing roles

Kenwood  Appliances plc announced today that it  is  combining
all  aspects  of its sales and marketing operations  at  Board
level.  This  new  role will be taken by Philippe  Crevoisier,
Managing  Director  of  Ariete,  who  will  assume  the  Group
marketing   and  European  sales  responsibilities   currently
fulfilled by Adam Formela, who will leave the company  at  the
end of the month.

Philippe  Crevoisier,  who joined the  company  in  1995,  was
appointed to the Board of Kenwood Appliances plc in 1998.   He
is  Managing  Director of Ariete, Kenwood's highly  successful
and  innovative Italian subsidiary that was acquired in  1994.
He  is  also responsible for Kenwood's sales in Asia  Pacific,
Africa and the Middle East.

Colin  Gordon, Chief Executive, said today.  'Combining  these
roles at Board level will give greater focus and co-ordination
to  our  sales  and  marketing operations as  we  continue  to
transform   Kenwood   into   an   agile   brand-led   company.
Philippe's proven international sales and marketing experience
make him ideally suited for this role.

'I  would also like to thank Adam Formela for his contribution
to  the  transformation process, and wish  him  well  for  the
future.'


For further information, please contact:

Colin Gordon
Chief  Executive                           Tel.  [phone]

Simon  Rigby  or Alex Brown                Tel.  [phone]
Citigate Dewe Rogerson