Kingfisher e-commerce

Kingfisher PLC
13 June 2000


                 KINGFISHER PRESENTS ITS E-KINGFISHER STRATEGY
                                       

Kingfisher  today  presented its clicks and mortar strategy  for  its  new  e-
Kingfisher division, formed to seize the opportunities provided by the rapidly
growing numbers of online shoppers.  Building on its pan-European strengths in
DIY,  Electricals and General Merchandise, the Group has appointed a dedicated
e-Kingfisher team that will work closely with the Kingfisher Group  brands  to
develop  the e-commerce activities already operating within the Group  and  to
explore  new  initiatives.   The  e-commerce  initiatives  will  draw  on  the
resources  of  the  Group's  brands and will  be  closely  in  line  with  the
businesses.

By  2004  consumer  spending in the key European markets in Kingfisher  market
sectors  is  estimated to be about £11 billion, representing 5% of  the  total
market.   This  could  produce  a sales opportunity  of  around  £1.5  billion
annually by 2004/5. Kingfisher expects that in the current financial year that
its  total  direct sales will exceed £200 million of which the online  element
will be some £40 million.

'Kingfisher  is dedicated to giving customers unbeatable service,  choice  and
value.  The strengths of our well-known and trusted brands, combined with  the
Group's  highly  developed  sourcing capabilities  and  our  distribution  and
fulfilment  knowledge,  make Kingfisher well placed to  seize  the  tremendous
opportunities of e-commerce,' commented Sir Geoffrey Mulcahy, Chief  Executive
of Kingfisher.

Kingfisher  will also use its brand strength to launch new initiatives  across
Europe  and  will continue to invest in new businesses where it  can  leverage
Kingfisher's retail skills and assets to achieve a greater share  in  all  its
key markets.  As part of this strategy Kingfisher has announced with Freeserve
the  development  of an exclusive health content, e-commerce  and  sponsorship
deal between Superdrug, Planet Medica.com and Thinknatural.com .

'e-Kingfisher  will  be  the accelerator for the  Group  to  pursue  its  '3e'
strategy  -  exploiting and extending Kingfisher's brands  and  exploring  new
initiatives.  The e-Kingfisher management team will combine the best of both
old and new economy skills  to  drive  our  ambitious strategy forwards,' said
Ian  Cheshire, e-Kingfisher Chief Executive.


For more information contact:

Media Enquiries
Gwen Gober, Director of Corporate Affairs              + 44 (0) 20 7725 5714
Gail Lavielle, Director of Corporate Communications    + 33 (1) 43 18 52 68

Broker and Institutional Enquiries
Keith Williams, Director of Investor Relations         + 44 (0) 20 7725 5776
Graham Fairbank, Head of Corporate Communications      + 33 (1) 43 18 52 26

Kingfisher plc                                         + 44 (0) 20 7724 7749
Kingfisher website                                     www.kingfisher.co.uk