Statement re LibertySurf
Kingfisher PLC
11 May 2000
ANNOUNCEMENT BY LIBERTYSURF GROUP SA
Kingfisher draws attention to the attached announcement by LibertySurf in
France on 11 May 2000.
LibertySurf is one of Europe's premier internet providers and 38 percent owned
by Kingfisher.
For further information
Media Enquiries
Gwen Gober, Director of Corporate Affairs + 44 (0) 20 7725 5714
Gail Lavielle, Director of Corporate Communications + 33 (10) 43 18 52 68
Broker and Institutional Enquiries
Keith Williams, Director of Investor Relations +44 (0) 20 7725 5776
Graham Fairbank, Head of Corporate Affairs + 33 (1) 43 18 52 26
Kingfisher plc + 44 (0) 20 7724 7749
Kingfisher website www.kingfisher.co.uk
LIBERTYSURF ENTERS UK ISP MARKET WITH 'NO STRINGS' INTERNET ACCESS
LibertySurf, the pan European Internet Service provider, whose principle
shareholders are Kingfisher and Europ@web, enters the UK market today,
becoming the first ISP to offer unmetered off peak internet access for a
single annual cost of £20. There are no hidden charges, no confusing
conditions or any need to change phone operators. It will be available on the
High Street through selected Kingfisher plc's retail brands; on sales in Comet
and MVC from 12 May and Woolworths from June.
The launch demonstrates Liberty Surf UK's commitment to liberating access to
the internet and aims to shift industry dynamics and build a powerful e-brand
in the UK. In line with the government's aim to get more consumers online,
LibertySurf is challenging the industry to clean up its act, stop making
confusing claims, eliminate complex small print, or risk constraining net
growth in the UK.
LibertySurf is offering peak time internet access (from 8am to 6pm Monday to
Friday) at 1p per minute with the option of upgrading to 24 hour, 7 day a week
unmetered access for a £35 annual charge. This provides a strong challenge to
its competitors, offering a solution to the increasing confusion amongst
consumers seeking internet access.
Independent research reveals that a clear, jargon-free, competitively priced
Internet service could bring five million people onto the net for the first
time. Over 20% of the UK population is deterred from using the web by high and
confusing charges and a staggering 77% of consumers are still unsure what an
ISP actually is.
The LibertySurf offer leverages Kingfisher's vast distribution channels and
re-defines the marriage between retail and Internet access.
Gregory Sukornyk, CEO of Liberty Surf UK commented: 'This initiative provides
further evidence of Liberty Surf's fast track pan European implementation
strategy and demonstrates the commitment of our two largest shareholders,
Kingfisher and Europ@web, which provide us with established distribution and
strategic partnerships'.
'We are also demonstrating once again that we are innovators in this space by
pioneering a new model for Internet access. We believe consumers simply
choose an ISP as a gateway to the Internet and above all they want a
competitive price with excellent service. Consumers are tired of being given
the promise of 'free', with the reality of large phone bills. LibertySurf
instantly delivers what the customer is crying out for - a simple and clearly
priced way of getting online.'
Hidden charges and a lack of technical support were cited as the biggest
deterrents when dealing with service companies. LibertySurf's single annual
payment and free 24 hour, 7 day a week customer help line will address these
and other consumer issues.
Roger Holmes, Chief Executive of Kingfisher's electrical sector, and member of
the LibertySurf board said: 'Kingfisher welcomes and fully supports this new
UK offer from LibertySurf. The partnership with Comet and MVC is an excellent
example of how the marriage between e-business and bricks and mortar retailing
can add value for customers. The similar partnership between LibertySurf and
Darty in France has been a great success, and we are very pleased to be able
to play a pioneering role today in the newest stage of the development of the
ISP market in the UK.'
LibertySurf will be on sale from 12 May in 260 Comet stores and 86 MVC stores
throughout the country, with plans to launch in Woolworths in June. With over
65 million people visiting Comet stores every year, the aim is to make
Internet access truly accessible and affordable for the entire UK population.
Star of Channel 4's dot.comedy, Gail Porter, supported the liberation of the
net - ' I believe that the Internet is an open door to an on-line world. This
will bring a new concept to the web, liberating the consumer from additional
costs and allowing them to enjoy the many benefits of the Internet'.
1. Research by Prescient - National poll of 1,000 consumers
Please liaise with picture desks for images of Gail Porter and key Liberty
Surf personnel - or download from www.imagewise.co.uk/archive/libertysurf
For further information please contact:
Biss Lancaster PLC
Romaine Flint Wood - 0207 539 2678/0956 420448 (mobile)
romaine.flintwood@bisslancaster.com
Jane Forwood - 0207 539 2634/ 07970 658476 (mobile)
jane.forwood@bisslancaster.com
Francesca Lewis - 0207 539 2652
francesca.lewis@bisslancaster.com
Switchboard - 0207 497 3001 Fax: 0207 497 8915
Notes to editors:
Formed in April 1999, LibertySurf is one of Europe's largest Internet service
providers with over 1.7 million accounts, and operates in the UK, France,
Germany, Spain, Sweden, Netherlands, Norway and Denmark. LibertySurf was
formerly known in the UK as The X-Stream Network. The major shareholders of
LibertySurf include Europ@web, a group created by Bernard Arnault, Chairman of
LVMH and Kingfisher plc, one of Europe's leading retail groups.
Liberty Surf's business plan is based on three fundamental principles: high
quality free internet access, an offer of attractive and varied content, as
well as the convergence of internet and telecoms. It has been ambitious in
establishing itself internationally, with the acquisitions of X-Stream - the
pioneer of free Internet in the UK - and the acquisition of Hipavista - a
major player in Spanish language internet - enabling Liberty Surf to gain a
strong presence in European Internet markets.
Liberty Surf was listed on the Paris Bourse (RM) on 16 March 2000
KINGFISHER
Kingfisher plc is one Europe's leading retailers with a clear focus on the
home and family. The company has operations in 15 countries, over 2,800 stores
and employs more than 125,000 people. The group owns some of Europe's best
know retail brands including Castorama, B&Q, Darty, Comet, Woolworths and
Superdrug. Kingfisher is Europe's leading DIY retailer and third largest
electrical business and today achieves more than 40 per cent of sales outside
the UK.