Konami Corporation
8 May 2001
KONAMI Announced U.S. Deployment of 'YU-GI-OH!'
KONAMI CORPORATION (CEO: Kagemasa Kozuki, Hereafter Konami) decided U.S.
deployment of game software and card game of mega-hit character 'YU-GI-OH!
DUELMONSTERS'.
Konami signed license agreement on use of the character with 4Kids
Entertainment, Inc. (CEO: Alfred R Kahn, Headquarters N.Y.) which obtained the
merchandising and television rights of 'YU-GI-OH! DUELMONSTERS' in U.S. and
plans release of merchandise in Christmas season.
'YU-GI-OH!' comic serial started in '96 on Shueisha weekly magazine 'Shonen
JUMP' (weekly circulation of 3.5 million) and marked 30 million sales in book
form. TV animation program based on the comic is also aired with high ratings.
Konami implemented wide range of merchandising of 'YU-GI-OH!' game software,
card game and goods since '98. It has become one of the leading contents of
Konami with accumulated sales of 7 million units of game software and 3.5
billion sheets of card game.
Introduction of the character of tremendous boom in Japan, 'YU-GI-OH!
DUELMONSTERS' is drawing strong expectation and attention from U.S. media.
Konami plans release of 'YU-GI-OH DUELMONSTERS' software for GameBoy and card
game starting Christmas season with synergistic sales promotional effect of
combing TV program and various types of merchandise.
(Further inquiries from press)
KONAMI CORPORATION Public Relations Section
TEL: +81 3 3432-5610 FAX: +81 3-3578-0549
http://www.konami/com
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