AGREEMENT WITH NICKELODEON UK LIMITED

RNS Number : 8837B

Live Company Group PLC

12 June 2019

 

12 June 2019

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

LIVE COMPANY GROUP AGREEMENT WITH NICKELODEON UK LIMITED

Live Company Group plc (AIM: LVCG, "the Company") is pleased to announce that its wholly owned subsidiary, Brick Live International Limited, has entered into an agreement with Nickelodeon UK Limited ("Nickelodeon") to produce themed tours associated with the Nickelodeon brand, including the Nick Jr. brand, throughout the UK, Ireland, the Channel Islands and Isle of Man (the "Agreement").

Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month.  Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families.

Under the terms of the Agreement, Nickelodeon has granted the Group rights to produce and create themed tours associated with certain Nickelodeon and Nick Jr. properties.  The Agreement is for a five year term, through to the end of 2024, and the Group will pay Nickelodeon a royalty fee based on the revenues of the themed tours.

The first themed tour will be based on PAW Patrol, one of Nick Jr.'s most watched television shows, in Europe and America, by young children, with the tour expected to feature a collection of 15 models of the show's most popular characters including Ryder, Chase, Marshall and Sky and is expected to launch in summer 2019.

Following the launch of the PAW Patrol tour, a set of 15 models, featuring a host of Nick Jr.'s most popular characters from its hit shows Top Wing and Shimmer and Shine is expected to be launched in autumn 2019.  Further models based on the Nickelodeon brand will be launched in 2020.

David Ciclitira, Executive Chairman of Live Company Group, said "We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded BRICKLIVE touring shows in the UK and Ireland.  We very much look forward to developing the partnership and to develop new tour concepts, as we seek to continue to expand the BRICKLIVE brand.

This partnership marks a significant milestone for the Group and working with Nickelodeon over the next five years; we are extremely excited to create new themed tours that will be exhibited throughout the UK and Ireland.  This partnership reinforces the Group's growth strategy and investment in building new touring assets to appeal to audiences around the world".

Virginia Monaghan, VP Marketing, Commercial and Events, Nickelodeon UK and Northern and Eastern Europe, said: "BRICKLIVE is the perfect partner for creating a new way to celebrate our much loved characters.  The scale of the models is so impressive - we can't wait for PAW Patrol fans to meet the pups' toy brick counterparts this summer and expanding upon our partnership in the future".

Enquiries:

Live Company Group Plc                                                                            Tel: [phone]

Ruth Cunningham, Chief Operating Officer

Strand Hanson Limited (Nominated Adviser)                                        Tel: [phone]

Stuart Faulkner / Richard Tulloch / James Dance               

Shard Capital Partners LLP (Broker)                                                         Tel: [phone]

Damon Heath

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment Company, founded by David Ciclitira in December 2017.  The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide.  The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks.  BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity.  Bright Bricks is the Group's production centre for building brick based models.  The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Website: www.livecompanygroup.com.

Nickelodeon Network

The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month.  Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does - Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK's first-ever Nick theme park, Nickelodeon Land, the messiest music festival for kids, SLIMEFEST.

 

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