RNS Reach
18 October 2018
LIVE COMPANY GROUP PLC
("LVCG", the "Company" or the "Group")
LVCG confirms US and European Expansion strategy with BRICKLIVE TOURING set to launch in zoos and safari parks
The Company is pleased to announce that Bright Bricks, which was recently acquired by the Group and is the world's largest independent LEGO® brick building company, will be launching new displays of its signature shows of impressive, life-size LEGO® brick builds across additional zoos and safari parks, beginning later this month. The Bright Bricks shows will be incorporated within the Group's BRICKLIVE TOURING brand extension.
Following the success of the debut exhibition of Bright Brick's Great Brick Safari at Marwell Zoo in 2017, the Great Brick Safari will be at Twycross Zoo from 20 October 2018 to 7 January 2019. The show features over 70 amazing, LEGO® brick animals, including an African elephant, a Bengal tiger and a host of other wonderful creature creations.
Bright Bricks has contracted with eight additional zoos and parks, including a major zoo in each of Europe and the USA, with the aim to form further partnerships with similar venues worldwide, and the Group is already in discussions for a return to Marwell Zoo with a brand new tour.
David Ciclitira, Executive Chairman of Live Group Company plc, said: "We are pleased to be confirming the launch of our touring concept in zoos and parks in the US and Europe, which was one of our strategies for the recent acquisition of Bright Bricks. Combining the The Great Brick Safari package with the success of BRICKLIVE ANIMAL PARADISE enables BRICKLIVE TOURING to strengthen and in turn ensure the capacity for an additional range of concepts, strengthening the Group as a global children's entertainment and education brand."
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Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 0207 186 9950
W Communications, LVCG PR agency
Jamie Weeks Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using BRICKLIVE-created content worldwide. It owns the rights to BRICKLIVE - interactive experiences built around the creative ethos of the world's most popular construction toy - LEGO®. BRICKLIVE actively encourages all to learn, build and play, and provides an inspirational central space where like-minded fans can push the boundaries of their creativity. Brick Live Group is not associated with the LEGO Group and is an independent producer of BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns the rights to promote BRICKLIVE in the USA. It is responsible for running and promoting those events through its US joint venture, Parallel Three Six Zero. The first event will be taking place at The Star in Frisco in January 2019.
Bright Bricks
Bright Bricks Ltd was established in 2010 and has built over 1,000 models made from more than 60 million LEGO bricks since then. Clients include major blue chip companies such as: Rolls-Royce, Google, BT, Land Rover, Warner Brothers, LEGO, General Electric, The National Gallery, Maersk and Lufthansa.
Website: www.livecompanygroup.com
www.brightbricks.com