New Non-Executive Director

World Sport Group PLC
28 March 2002


Date:                      28 March 2002
On behalf of:           World Sport Group plc
                              For immediate release

World Sport Group plc
Board Changes

The Board of World Sport Group plc, the sports media, marketing and management company, is pleased to announce the 
appointment of Leonard Fine as a non-executive director of the Company.

Mr Fine, 61, brings over 30 years of international business and consulting experience to World Sport Group.  He is a 
Chartered Accountant and a Fellow of the Chartered Institute of Management Accountants (UK). He is the co-founder of one
of South Africa's most successful private equity ventures, NSA Investments Ltd, an industry in which he has eight years'
experience. Leonard is currently chief executive of Cycad Financial Holdings Ltd.


Mr Fine replaces Ian Frykberg as a non-executive director on the Board of World
Sport Group.  Mr Frykberg's resignation has been reluctantly accepted due to
potential conflicts of interest.

The World Sport Group plc Board now comprises four executive and four non-executive directors.

-ends-

For further information please contact:

Emma Kane, Chief Executive                  Tel:    [phone]
Redleaf Communications Ltd                  Mob:  [phone]


Notes to Editors:



•         World Sport Group plc (WSG) listed on AIM on 15 August 2001,
following the reverse takeover of Orchard Furniture plc by the combined
businesses of World Sport Group Limited and Parallel Media Group International
Limited.

•         Current shareholders include News Corporation and Nomura.

•         The Company offers a full one-stop shop for advertisers and
sponsors:  television programming, airtime sales, outdoor marketing
opportunities, Internet services, exposure in print publications and bespoke
event management plus sponsorship in football, cricket, rugby and golf.

•         WSG's ownership of media and marketing rights includes the Asian
Professional Golfers' Association (Asian PGA) for 90 years and rights to the
Asian Football Confederation (AFC) events until 2009 (with matching rights to
2013). In partnership with News Corporation, it also has the rights to ICC
International Cricket, including the World Cups in 2003 (South Africa) and 2007
(West Indies).



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