New Partnership

Parallel Media Group PLC
22 March 2004



22 March 2004



                        PARALLEL MEDIA FORMS PARTNERSHIP

               WITH THE PGA EUROPEAN TOUR TO SET UP ASIAN SERIES





Parallel Media Group plc ('PMG'), the AIM listed executive sports rights and
marketing business, has established, in partnership with the PGA European Tour
('PGAET'), a new Asian Series that initially incorporates eight of the regions
leading golf tournaments including the Caltex Singapore Masters presented by
Carlsberg.  This series will be known as The Asian Series and will become part
of the European Tour calendar.  It has also signed a joint venture agreement
with the PGAET, to form Asian Series Television (ASTV) for the production and
distribution of the Asian Series.



                                  * * ENDS * *



Issued on behalf of Parallel Media Group plc by St Brides Media & Finance Ltd,
46 Bedford Row, London WC1R 4LR.


Contacts:

Wynton Faure                        Parallel Media Group plc                  Tel: [phone]

Hugo de Salis/Cliff Feltham         St Brides Media & Finance Ltd             Tel: [phone]












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