New CFO Appointed

Empire Online Limited
02 September 2005

2 September 2005

               Empire Online appoints new Chief Financial Officer

Empire Online, a leading provider of marketing services to the online gaming
industry, has today appointed Andrew Burns to take up the role of Chief
Financial Officer (CFO).

Andrew, currently a non executive director of Empire Online will replace Yossi
Pereg, CFO since 1999 who is stepping down for personal reasons. Yossi will
resign from his position as CFO and COO and from the board of directors with
immediate effect but remain as a consultant to the company and will conduct a
thorough handover process.

Noam Lanir, CEO of Empire Online Empire Online, said:  'Yossi has made an
enormous contribution to Empire Online. He did a fantastic job in helping to
build the company and in preparing for the IPO.  We wish him every success in
the future.'

'We are delighted that Andrew Burns has taken on an executive role.  His UK
public market experience will be a great asset to the company in his role as
CFO.'

For further information:
Empire Online Limited                                       [phone]
Noam Lanir, Chief Executive Officer
Andrew Burnett                                              [phone]

Citigate Dewe Rogerson                                      [phone]
Simon Rigby
Sarah Gestetner


Notes to Editors

Empire Online

Empire Online is a leading provider of marketing services to the online gaming
industry. Through online and offline advertising and other marketing techniques,
the Group directs new players to online poker and online casino websites
operated by third party gaming operators, principally empirepoker.com (a white
label website related to PartyPoker.com, one of the largest online poker rooms)
and Casino-On-Net (part of 888.com, one of the most established online casino
websites). The Company also has arrangements with a subsidiary of PartyGaming to
market other online gaming websites, including AceClub.com and
starluckcasino.com.

The Group's objective is to take advantage of the expected growth of the online
gaming market by generating greater revenues in a cost-efficient manner through
the acquisition of new players and by increasing the activity levels of the
Group's existing players.   The Company aims to pay particular attention to
expanding its player base in certain European countries in the medium term, with
the intention of raising its profile and reducing the Group's reliance on the
North American market. Empire Online will also continue to pursue its existing
strategies in relation to its primary markets of the United States and Canada to
maintain its strong position in these markets.

Andrew Burns

Andrew was the Finance Director of Luminar plc from 1997 to 2005.  He qualified
as a chartered accountant with Price Waterhouse (London) in 1989. He moved to
the Rank Group in 1990 where he later became Finance and Commercial Director for
Rank Video Services Europe. Andrew is also a non-executive director of
Inflexion.




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