CRM Roll-out

Lloyds TSB Group PLC 21 June 2001 60/01 21 June 2001 NATIONAL ROLL-OUT OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME In February 2001 the Group announced a series of revenue growth initiatives in the key areas of e-commerce, wealth management and the delivery of its Customer Relationship Management programme and real-time banking systems. These initiatives are specifically designed both to improve the Group's service to its 16 million customers and to underpin the Group's future revenue growth ambitions. At a meeting with city analysts in London today, Lloyds TSB provided a demonstration of its Customer Relationship Management (CRM) and real-time banking systems which are presently in the process of being rolled-out throughout its UK branch network. The key areas covered in the meeting are: * The national roll-out of the Group's CRM programme. * The Group's business segmentation policies, particularly in retail banking, business banking and wealth management. * Improvements experienced so far that highlight strong growth in product sales and increased customer acquisition and retention. * The success of the Group's range of added value current accounts. more/... NATIONAL ROLL-OUT OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME/...2 Peter Ellwood, Group Chief Executive of Lloyds TSB, said: 'Through the implementation of our state-of-the-art Customer Relationship Management programme we have created a robust platform for positive sales growth and improved customer service and this, when combined with careful management of costs throughout our business, will deliver sustainable organic growth in future years.' A copy of today's presentation slides is available on the Group's website: www.lloydstsb.com. -ends- For further information: Analyst Enquiries Mike Oliver Lloyds TSB Investor Relations 020 7356 2167 Media Enquiries Lloyds TSB Press Office 020 7626 1500
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