Location Sciences Group PLC (AIM: LSAI), the pre-eminent global location verification provider to the $106 billion digital advertising industry, is pleased to announce the appointment of Niall Hogan as a non-executive director of the Company, immediately following the conclusion of the Company's Annual General Meeting, due to be held later today.
Niall has over 18 years' experience in nurturing digital and technology businesses in the UK, European and Asian markets. Most recently, Niall was a managing director at Integral Ad Science ("IAS") Southeast Asia. He joined IAS in 2013 to lead the UK and European team, which he grew from a single employee to more than 65. Since the beginning of 2017, he has been based in Singapore where he was responsible for IAS Southeast Asia and was focused on new business, employee recruitment and ongoing client engagement. Prior to IAS, Niall was the UK Sales Director at Tribal Fusion (now Exponential), where he helped establish the company as a key player in the UK network space. Prior to Tribal Fusion, he held Digital Sales Director roles at Hearst Digital and EMAP Interactive (now Bauer Advertising).
Niall holds a B.A./B.S. in Communication and Marketing Management from London Guildhall University.
Mark Slade, CEO of Location Sciences, said, "I am delighted to welcome Niall to the Board and look forward to working with him in the years ahead, leveraging off his considerable experience as we look to grow the business."
Regulatory disclosures (in accordance with Rule 17 and Schedule Two paragraph (g) of the AIM Rules for Companies):
Niall Patrick Hogan, aged 45, is, or has been during the last five years, a director or partner of the following companies/partnerships:
Current directorships/partnerships:
None
Previous directorships/partnerships:
Integral Ad Science UK Limited
Integral Ad Science Inc.
No further disclosure is required under AIM Rule 17 and paragraph (g) to Schedule Two of the AIM Rules for Companies.
Location Sciences is the pre-eminent global location verification provider to the $106 billion digital advertising industry. Working in partnership with brands, media agencies and suppliers to reduce ad-wastage and improve the effectiveness of location-based advertising campaigns.
The digital advertising market place remains unregulated and un-monitored, with an estimated $19 billion wasted on ad-fraud in 2018. Location Sciences has developed Verify, the world's first independent location verification product. Utilising sophisticated machine learning and pattern recognition technologies Verify detects location ad-fraud and shines a light on location data inaccuracy with the aim of bringing back integrity, transparency and trust to the market place.
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