Product Launch

M&C Saatchi PLC
18 May 2005


                               M&C Saatchi plc
               M&C Saatchi FRANCE - stock exchange announcement

18th May 2005

M&C Saatchi plc - M&C Saatchi France announces management line up

M&C Saatchi today announces the management team which will launch M&C Saatchi in
Paris in early September 2005.

Gilles Masson, Antoine Barthuel and Daniel Fohr, are President and Co-Creative
Directors of Leo Burnett Paris, they will join the company as founding partners
and managers of the French agency as soon as they are free to do so. The new
company will be called M&C Saatchi GAD, bearing the initials of Gilles, Antoine
and Daniel.

Commenting on the announcement, Nick Hurrell, Chairman of M&C Saatchi Europe
said:

'Gilles, Antoine and Daniel are a close team of creative, dynamic and ambitious
entrepreneurs. I have every confidence that they will build a great agency in
France with us.'

David Kershaw, Chief Executive of M&C Saatchi plc said:

'As detailed at our IPO last year, the expansion into the four major European
markets will expand our international footprint and provide us with exciting new
growth opportunities. We are delighted that such a brilliant team have agreed to
start our agency in France.'

- Ends -

For further information, please contact:

M&C Saatchi plc
Nick Hurrell, Chairman, Europe+44 (0) 20 7543 4500
David Kershaw, Chief Executive [phone]

Tulchan Communications
Kate Inverarity/Peter Hewer+44 (0) 20 7353 4200

M&C SAATCHI BACKGROUND
M&C Saatchi is the world's largest independent advertising network, with 14
offices in 10 countries.

It was founded in London in 1995, and was called 'the fastest growing start-up
in advertising history' by Adweek.

By 2004, M&C Saatchi had become London's fifth biggest agency and won 'Media and
Marketing Europe' magazine's European Agency of the Year award

Clients include British Airways, Dixons Group, RBS Group, Scottish & Newcastle,
Central Office of Information and Qantas.

The agency's founding principle is Brutal Simplicity of Thought, because
simplicity sells.

M&C Saatchi floated on the London Stock Exchange in July 2004, and will launch
start-ups in Germany, Spain and Italy before the end of 2006.

GILLES MASSON, ANTOINE BARTHUEL AND DANIEL FOHR
Gilles Masson, Antoine Barthuel and Daniel Fohr have worked together for 5
years.

The trio have worked for nearly 20 years in the great French advertising
agencies: BDDP; BETC Euro RSCG and Publicis - and on some of the great brands:
BNP Paribas, Renault, Canal +, Danone, Peugeot, Air France, Procter & Gamble,
and BMW.

They moved to Leo Burnett Paris in February 2004 and have been credited for
accelerating the revival of that office with an impressive track record of new
business wins.

They also achieved first place in CB News Bilan d'Or 2004 for the highest ratio
of creative awards per entry.



                      This information is provided by RNS
            The company news service from the London Stock Exchange