5th New Product Launch

Photo-Me International PLC
2 October 2000


PHOTO-ME INTERNATIONAL IN  5TH NEW PRODUCT LAUNCH OF 2000

    Big savings on mobile telephone charges possible

PMI  will  shortly start to deploy in France an ingenious
addition to its remote retailing portfolio, the  core  of
which is some 20,000 photobooths worldwide - the
  print@call  machine, which will occupy less than 0.4 sq
m,  be  located  in  high footfall areas  and  sell  four
products and services:

*    pre-paid telephone charge cards;
*    business and invitation cards;
*    e-mail; and
*    advertising.

The  telephone cards will be sold on behalf of Intercall,
a  publicly quoted telco in France and the French  leader
in pre-paid telephone charge cards, which, pursuant to  a
two  year  contract,  will pay PMI  a  fixed  amount  per
machine  per month plus a substantial percentage  of  the
turnover  over  a certain figure for this  new,  and  for
Intercall cheaper, channel of distribution.   The  cards,
which  can  be used in connection with both fixed  lines,
public and private, and Intercall mobile telephones, give
access  to cheap rates - with savings to the consumer  of
up to 40% on mobile telephones and without the commitment
and  expense  of  a  subscription  -  assist  control  of
telephone  charges  and  represent  an  attractive  gift.
Initially, 300 machines will be rolled out at a  rate  of
50  machines  per month, starting in February  2001,  but
there  is a stated mutual intention to deliver over 1,000
machines in France.

The  business and invitation card facility will represent
a  material  upgrade  on  PMI s  existing  business  card
machine in terms of quality and speed.  30 standard  size
business cards will cost FF30.

E-mails can be sent or received, and e-mail accounts  can
be created.

A 15' square plasma screen on the top of the machine will
be  available for advertising, something which is  likely
to  be  particularly  attractive to telephone  companies.
Such  advertising  screens are  proving  a  generator  of
significant  revenues for PhotoPlanet, PMI s   photobooth
with Internet access.

The  print@call  machines, which will be manufactured  at
Photo-Me  s  factory  at Grenoble in  France,  will  both
replace  PMI s existing business card machines, of  which
there  are some 1,000 in France and some 7,000 worldwide,
and  be  installed in new sites.   Many of  the  machines
will be sited adjacent to PMI s photobooths and they will
be  maintained  by the same personnel.    The  print@call
machines  look  much more modern, in part  through  being
equipped  with a touchscreen, and are easier  to  operate
than  their predecessors. With their numerous advantages,
they  can  be  expected  to yield  a  useful  incremental
profit.

This  is  PMI s fifth significant new product  launch  of
2000, following:

*    the  PhotoPlanet photobooth with Internet access (in
     jv  with BT);
*    the minibooth reduced size (0.7 sq m)  photobooth;
*    the   DKS  digital  photo  printing  minilab  (which
     recently won an important OEM contract from  Eastman
     Kodak); and
*    the self-service digital photo printing kiosk (in jv
     with SanDisk).

Serge Crasnianski, PMI s CEO, stated 'There can t be many
companies   of   PMI  s  size  that  will  achieve   five
significant new product launches in 2000.  The print@call
machine exemplifies PMI s strategy of offering additional
services per site, of moving increasingly into the  world
of  communications and of exploiting Internet  technology
with  immediate profit.  Roll out in other countries will
follow once telephone card partners have been signed up.'


Enquiries:

Photo-Me International plc                  01372-453399
  Serge Crasnianski (CEO)

Bankside Consultants Limited               020-7220 7477
 Charles Ponsonby

Photographs:

A  photograph  of PMI s CEO, Serge Crasnianski,  together
with  one  of the machines, taken at the recent Photokina
exhibition  in Cologne and printed on a DKS  machine,  is
available from Bankside Consultants.