Director/PDMR Shareholding

Photo-Me International PLC
21 February 2007


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 (1)  An issuer making a notification in respect of a transaction relating to
      the shares or debentures of the issuer should complete boxes 1 to 16, 23
      and 24.
 (2)  An issuer making a notification in respect of a derivative relating to the
      shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23
      and 24.
 (3)  An issuer making a notification in respect of options granted to a
      director/person discharging managerial responsibilities should complete
      boxes 1 to 3 and 17 to 24.
 (4)  An issuer making a notification in respect of a financial instrument
      relating to the shares of the issuer (other than a debenture) should
      complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.


Please complete all relevant boxes in block capital letters.


1. Name of the issuer

PHOTO-ME INTERNATIONAL PLC....................................


2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or
(iii) both (i) and (ii)


(iii) BOTH (i) AND (ii)


3. Name of person discharging managerial responsibilities/director

RICCARDO COSTI....................................


4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A....................................


5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

RICCARDO COSTI....................................


6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF 0.5p EACH....................................


7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

RICCARDO COSTI....................................


8 State the nature of the transaction

EXERCISE AND SALE OF SHARE OPTIONS .....................................
SALE USED PARTLY TO FUND COST OF EXERCISE .....................................


9. Number of shares, debentures or financial instruments relating to shares
acquired

375,000.....................................


10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

0.1%....................................


11. Number of shares, debentures or financial instruments relating to shares
disposed

375,000....................................


12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

0.1%


13. Price per share or value of transaction

175,000 SHARES - OPTION PRICE: 74.20p SALE PRICE: 83.3492p

200,000 SHARES - OPTION PRICE: 35.33p SALE PRICE: 83.3492p
....................................


14. Date and place of transaction

20.2.2007 LONDON....................................


15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

123,177 ORDINARY SHARES, OPTIONS OVER A FURTHER 500,000 ORDINARY SHARES
EXERCISABLE AT 18.33P BETWEEN 13 DECEMBER 2007 AND 12 DECEMBER 2011, OPTIONS
OVER 100,000 ORDINARY SHARES EXERCISABLE AT 104.6P BETWEEN 24 JUNE 2008 AND 23
JUNE 2012. ..............................


16. Date issuer informed of transaction

20 FEBRUARY 2007....................................


If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17 Date of grant

....................................


18. Period during which or date on which it can be exercised


....................................


19. Total amount paid (if any) for grant of the option


....................................


20. Description of shares or debentures involved (class and number)


....................................

....................................


21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise


....................................


22. Total number of shares or debentures over which options held following
notification


....................................


23. Any additional information


....................................


24. Name of contact and telephone number for queries

R J CHEESEMAN - ASSISTANT SECRETARY

01372 453399....................................


Name and signature of duly authorised officer of issuer responsible for making
notification

R E LOWES

COMPANY SECRETARY....................................


Date of notification


21 FEBRUARY 2007....................................

END



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