Director Shareholding

Photo-Me International PLC
4 October 2001

                                                                4 October 2001



                          PHOTO-ME INTERNATIONAL plc

      Exercise of options and sale of some related shares by a Director


Photo-Me International (PMI) has been advised by a director, Riccardo Costi,
that yesterday, having exercised an option granted in September 1996 over
325,000 Ordinary Shares of 0.5p each in PMI at a cost of 26p per share, he
sold 206,823 of those shares (0.06% of the shares in issue) at 41p per share
in order to fund the exercise of the option. Mr Costi's interests now total
123,177 Ordinary Shares (0.03% of the shares in issue) and an option over
175,000 Ordinary Shares exercisable at 74.2p per share between 8 September
2003 and 7 September 2007.



As a result of the exercise of the option, PMI now has in issue 362,383,370
Ordinary Shares.




Enquiries:
Photo-Me International plc                                   01372-453399
Robert Lowes (Company Secretary)

Bankside Consultants Limited
Charles Ponsonby                                             020-7444 4166