Director Shareholding

Photo-Me International PLC
31 March 2004

                           PHOTO-ME INTERNATIONAL plc
                                        

          Exercise of options and sale of related shares by a Director
                                        

Photo-Me International (PMI) has been advised by a director, Francois Giuntini,
that on 30 March 2004 he exercised options granted in September 1998 over
125,000 Ordinary Shares of 0.5p each in PMI at a cost of 74.2p per share and
that he also sold those shares (0.03% of the shares in issue) at 130p per share,
in part to fund the exercise of the options. Mr Giuntini's interests continue to
be 407,540 Ordinary Shares (0.11% of the shares in issue), options over a
further 125,000 Ordinary Shares exercisable at 74.2p at any time up to
7 September 2007, options over 200,000 Ordinary Shares exercisable at 35.33p per
share between 10 January 2007 and 9 January 2011 and options over 135,000
Ordinary Shares exercisable at 138.5p per share between 13 February 2009 and 12
February 2013.

As a result of the exercise of the options, PMI now has in issue 364,252,370
Ordinary Shares.



Enquiries:

Photo-Me International plc
Robert Lowes (Company Secretary)                     01372-453399

Bankside Consultants Limited
Charles Ponsonby                                     020-7444 4166



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