Director Shareholding

Photo-Me International PLC
28 January 2004


                               PHOTO-ME INTERNATIONAL PLC

                                Directors' shareholdings


Photo-Me International was advised yesterday of the following changes in certain 
directors' interests in the Company's shares.

Mr Dan David, non-executive Chairman, whose interest was non-beneficial, being
held through the Dan David Foundation, has advised that the Foundation disposed
of its total holding of 65,787,310 ordinary shares of 0.5p (18.09% of the issued
class) at a price of 131p per share, on 27 January 2004. It is understood that
the Foundation has had to reorganise its investments in accordance with its
Articles.

Mr Francis Wahl, a non-executive director, also disposed of his entire holdings
of 23,782,855 ordinary shares of 0.5p (6.54% of the issued class) at a price of
131p per share, on 27 January 2004. All Mr Wahl's shares were registered in his
own name, following the transfer of 23,681,605 shares from Bear Stearns
Securities Corp Nominees (CLIENTSK) which was notified to the Company on 26
January 2004.

The shares mentioned above have been placed mainly with institutional
shareholders.

As part of the placing, Mr Dan David (non-executive Chairman) has acquired, in
his own name, 2,000,000 shares (0.55% of the issued class) and Mr Serge
Crasnianski (Chief Executive Officer of the Company) has acquired 1,000,000
shares (0.28% of the issued class) in the Company, both purchases being made at
the price of 132p per share. Following these transactions, Mr David's holdings
now total 2,000,000 shares (0.55% of the issued class) and Mr Crasnianski's
interests now total 71,143,070 shares (19.57% of the issued class), of which
63,750 shares are held in his own name and 71,079,320 are held through Tibergest
Investments b.v.

As a result of the above-mentioned transactions, directors' aggregate interests,
which were previously 44.16%, now total 20.34% of the shares in issue. 


Enquiries:

Photo-Me International plc                      
Robert Lowes (Company Secretary)                01372 453399

Bankside Consultants Limited 
Charles Ponsonby                                020-7444 4166
 


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