Contract trials

MediaZest plc
9 May 2005

                  MediaZest Plc ('MediaZest' or the 'Company')
                       Trials of Screen-based Advertising

MediaZest, the media solutions company, has been appointed as the exclusive
partner in a trial with Photo-Me International plc ('PMI'), to introduce
screen-based display advertising on photo booths.

MediaZest is working with innovative screen and technology partners to provide a
one-stop shop solution for PMI. If the UK based trial is successful, the
companies plan to expand across PMI's estate of 21,000 photo booths in high
traffic areas.  The screens will broadcast a combination of adverts and local
information, relevant to the screen's location.

Sean Reel, CEO of MediaZest commented that 'We are delighted to be have been
selected for such a significant project and to be working with Photo-Me to
generate revenues from their valuable estate of sites'.


End


For further information, please contact:

MediaZest
Sean Reel, Chief Executive                            07768 598194

M: Communications
Nick Fox                                              020 7153 1540
Gemma Knowles                                         020 7153 1523

Photo-Me International plc
Bankside Consultants Limited
Charles Ponsonby                                      020 7444 4166

Notes to Editors:

MediaZest listed on AIM in February 2005. It is focused on the in-store media
sector and delivering a one-stop audio, visual, aroma and satellite delivery,
content management to clients in the retail, transport, property and corporate
sectors.

It has an international partnership with Immedia, the in-store radio group run
by Bruno Brookes; and the worldwide exclusive licence for Feonics PLC's
Whispering Windows - which allows retailers to turn store windows into
loud-speakers.

MediaZest's management is led by non-executive chairman John Lovering, chief
executive Sean Reel, a former Boots and IPC executive, and Tony Moore, the
co-founder of Moore Clayton & Co, the global private equity solutions business.
Management also includes Christopher Theis, the former head of the small
companies teams at Hoare Govett and Smith New Court.

For further information please visit - www.mediazest.com

About Photo-Me International (PMI):

PMI is a specialist digital imaging company focused on professional laboratories
and end-consumer vending solutions. PMI has developed a unique range of digital 
professional processing laboratories (minilabs and central labs) and a suite of 
consumer vending digital imaging solutions.

With around 27,000 locations worldwide, PMI is also the world's leading operator
of photobooths and kiosks which enable end-consumers to fulfil their instant 
imaging needs in a convenient and competitively priced fashion.

PMI is a constituent of the FTSE-250 index and trades under the ticker PHTM.L.
At the closing mid-market share price on Friday 6 May 2005 of xxxp, PMI's market 
capitalisation stood at £371m. On 13 December 2004, PMI announced its results 
for the half year ended 31 October 2004. These showed an EBITDA of £31.2m and a 
pre-tax profit of £18.0m (up an underlying 22.0%) on a turnover of £117.7m.




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