VoyagerIT.Com PLC
25 August 2000
VoyagerIT.com plc ('Voyager' or 'the Company')
Investment in ThinkDirectMarketing.com Inc.
Voyager is pleased to announce that it has agreed terms to
invest $1 million in ThinkDirectMarketing.com Inc.('TDMI')
for a 14.3% interest in the share capital of that company,
and to invest a further $4,000,000 in convertible loan notes
as additional working capital for TDMI in two tranches in
October 2000 and January 2001.
Founded in 1998, TDMI is an online provider of direct mail
marketing services for small and medium sized businesses in
the USA. TDMI designs, develops and distributes online
products and services that automate and streamline direct
marketing processes, and provides instant access to over 130
million consumers and businesses in North America.
ThinkDirectMarketing.com, Winner of PC Computing Editors'
Pick/ A-List Award for Best Marketing Information Product
and Winner of Call Centre CRM Solutions Editors' Choice
Award (Digital Data Solutions), is a business information
services company and marketing company that provides small
and medium-size businesses with a total solution for Direct
Marketing products, services and education that increase
profits and productivity. The products include: Direct Mail
Wizard; Geographic, Demographic and Psychographics list
products; Customer database Modelling and Profiling tools;
Customer Contact Database hosting; SDK Integration in POS
applications; SDK Integration in Call Centre, IVR and other
directory or CRM applications.
TDMI's strategic partner in the United States is Acxiom
(Nasdaq: ACXM). Current customer relationships include:
Microsoft - Integrated with Office 2000 Small Business
Edition; Modern Postcards - over 100,000 inserts added to
their postcard fulfilment program in the current year;
ShopNow.com - Member affinity program; Gazelle Systems -
Hospitality marketing partner; United States Postal Service
(USPS) - Shared content and national seminar series;
DigitalWork -OEM Contract; and eLetter, and Hot Office,
Financial Services Online.
Voyager has also agreed terms for an option to acquire the
remaining issued share capital of TDMI for an additional
consideration of US$20 million (subject to certain
performance criteria to be met by TDMI over the next
financial year). The option is exercisable entirely at
Voyager's discretion and cannot be called upon by TDMI.
Voyager has already invested US$500,000 in TDMI in March
2000 by way of Convertible Loan Notes.
Following the failure of a number of high profile business-
to-consumer ('B2C') internet businesses and the downgrading
of companies in that area, Voyager has been reviewing its
investment strategy. The Board has decided to liquidate
some of its investments in the B2C area and to focus on
investing in and/or acquiring business-to-business ('B2B')
IT and internet companies. The Board believes there to be
much more opportunity for shareholder growth in B2B
businesses and is likely to apply the proceeds of its
disposals in B2C interests to this area. The Company will
be announcing its figures for the year to 30th September
2000 in the near future and the Directors are confident of a
positive outcome.
As part of their new strategy, subject to regulatory
approval, Voyager intends to establish an unlisted ADR
programme to enable the Company to be traded on the OTC
market in the USA. The Bank of New York has been appointed
a Depository for this facility.
Enquiries:
VoyagerIT.com plc
Stephen Dean 01480 436 666
Adrian Stecyk 001 212 509 9500
Boswell City Financial PR Ltd 020 7583 2001
Glenda Boswell Mobile: 07768 235 735
Rodney Johnson Mobile: 07787 530 592
Seymour Pierce Ltd 020 7648 8700
Sarah Wharry
Jeremy Porter
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