Appointment

Media Content PLC
20 February 2001


                        Media Content PLC
                        ('Media Content')

  WORLD SNOOKER ASSOCIATION APPOINTS MEDIA CONTENT AS EXCLUSIVE
                            ADVISORS

The  World Professional Billiard and Snooker Association  ('World
Snooker') today confirmed the appointment of Media Content Sports
Media  Advisors  Ltd,  a  subsidiary of  Media  Content  PLC,  as
exclusive media advisors.

Jim  McKenzie, Chief Executive of World Snooker, said: 'With  the
appointment   of   Media  Content,  World  Snooker   is   clearly
demonstrating  that  it is building the right  team  to  put  its
strategic  vision  into  practice.   Media  Content  has  a  very
experienced  management team having worked  on  over  $8  billion
worth  of  media rights.  Media Content are impartial,  objective
and  independent, which is why they have unique clients  such  as
Manchester  United  and  the  New Zealand  Rugby  Union.  We  are
confident they will help us develop World Snooker for everyone.'

Jean-Paul de la Fuente, CEO of Media Content PLC, said:  'We  are
delighted to be appointed by the official body for World Snooker.
We  look  forward  to  assisting  them  in  the  development  and
implementation  of a media strategy that will provide  long  term
benefits to all snooker players worldwide.'

                                
For further information please contact:
Media Content PLC                                   020 8960 0422
                                             www.mediacontent.com
Square Mile BSMG                                    020 7601 1000
Nick Oborne/Sally Lewis                   [e-mail]

World Snooker Media Office                          0117 317 8200
                                             www.worldsnooker.com

Notes to Editors

Media Content
Media  Content  PLC  is an AIM-listed sports media  advisory  and
investment  company  (stock code MDC). Media  Content's  advisory
clients  include Manchester United PLC and the New Zealand  Rugby
Football  Union.  Media  Content's  investments  include   sports
webcaster  sportev.com and sportsmediarights.com.  Media  Content
recently announced its planned acquisition of SDCi Limited.

World Snooker
World  Snooker  is  the  governing body for professional  snooker
worldwide. World Snooker stages, promotes and governs  the  world
ranking circuit, which includes the snooker world championship.