Re Agreement

Media Content PLC
13 June 2002


MEDIA CONTENT PLC

13 June 2002

Distribution deal agreed for Volleyball World Championship

Media Content PLC announces that it has been appointed by Cross Trading S.A. as
exclusive media rights representative for 15 European territories for the FIVB
2002 Volleyball World Championship.

Hugo Jinkis, CEO of Cross Trading S.A., said 'We have worked with Media Content
in the past, know its executives well, and are delighted to partner with them to
expand the reach and success of the FIVB Volleyball World Championship.'

Jean-Paul de la Fuente, CEO of Media Content PLC, said, 'This appointment by the
leading independent sports marketing company in Latin America further enhances
Media Content's sports rights distribution portfolio.' 'Volleyball is a top 10
Olympic discipline, and the FIVB is one of the world's leading sports governing
bodies, and we are honoured to be able to represent such a prestigious and world
class event in the European marketplace.'



INFORMATION

FIVB Volleyball World Championship

The 2002 FIVB Volleyball World Championship for Men will take place in Argentina
from 28 September to 13 October 2002. 24 teams from countries around the world
will be participating in the largest-ever World Championship, an event which
takes place every four years and is the most important moment in the Volleyball
calendar.

Cross Trading S.A.

Cross Trading S.A. is (jointly with ESPN) the exclusive worldwide rightsholder
for the FIVB 2002 World Volleyball Championship, with a branch in Buenos Aires,
Argentina, an independent sports television and marketing company, founded in
1996 by Hugo Jinkis, a veteran of the Latin American sports broadcasting
industry.

Media Content

Media Content is a publicly quoted independent sports media and entertainment
marketing services group, based in London with offices in Asia and New York. The
company has wide experience in the sports media marketplace, and its advisory
clients include Manchester United PLC, the G-14 European Football Clubs
Grouping. Its sports television rights distribution clients include the World
Snooker Association, the Women's United Soccer association (WUSA), and the 2002
CSFB Ice-Hockey Cup.

Contacts:

Media Content: Jean-Paul de la Fuente + 44 20 7908 3900

Cross Trading S.A.: Hugo Jinkis + 541 11 43457001



                      This information is provided by RNS
            The company news service from the London Stock Exchange