Directorate Change

Upstream Marketing and Comms Inc.
29 October 2007


                   Upstream Marketing and Communications Inc.
                         ('Upstream' or the 'Company')

                               Directorate Change

The Company today announces that Ajay Kejriwal has resigned as Finance Director
of the Company with immediate effect. The board would like to thank Mr. Kejriwal
for his valued assistance. CEO David Ketchum will assume responsibility for
investor relations, and the Company is pleased to announce the appointment of
Jaime Law, aged 36, as Finance Director.

Jaime Law joined Upstream as Regional Senior Finance Manager in September 2006.
Jaime has over 13 years experience in the fields of audit, financial and
management accounting, and financial management. Prior to joining Upstream, she
has been working with Hong Kong Disneyland; 4A advertising agency Euro RSCG
Partnership, Philips Electronics, with the audit training gained from
PricewaterhouseCoopers.

Jaime holds a Master degree in Business Administration from The Chinese
University of Hong Kong. She is also a fellow member of The Chartered
Association of Certified Accountants, an associate member of The Hong Kong
Institute of Certified Public Accountants, The Institute of Company Secretaries
and Administrations, and of The Hong Kong Institute of Company Secretaries.

Commenting, David Ketchum, Chief Executive of Upstream, said:
'Ajay Kejriwal was instrumental in helping Upstream explain our value
proposition to investors in the months following the reverse takeover that
brought the company to AIM. Now Jaime Law, who is based in Hong Kong, close to
the business, will oversee our financial governance through our next phase of
development.'

There are no additional disclosures required to be made in relation to the
appointment of Jaime Law pursuant to Schedule 2(g) of the AIM Rules.

Enquiries:

David Ketchum
Upstream
[phone]

[e-mail]


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