Holding(s) in Company

Upstream Marketing and Comms Inc.
20 April 2007


                    Upstream Marketing & Communications Inc
                         ('Upstream' or 'the Company')

                            Substantial Shareholding

In accordance with Chapter 5 of the Financial Services Authority's Disclosure
and Transparency Rules the Company was informed on 20 April 2007 that the
following held significant holdings of ordinary shares of 0.25 pence each in the
Company;

Name                          Holding                         %
David Ketchum                 20,425,935 ordinary shares     15.30%
Jane McGuire Ketchum          20,079,794 ordinary shares     15.04%
Corvus Capital Inc            11,108,332 ordinary shares     8.32%


For further information:
John Bick
0870 389 6999







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