e-district.net PLC
3 April 2000
E-DISTRICT.NET PLC
AGREEMENT SIGNED WITH UNITY PICTURES LIMITED
e-district.net plc ('e-district'), the AIM-quoted owner
and developer of LeisureDistrict.net, a leading
interactive family entertainment and community channel,
has signed an interactive digital production agreement
with Unity Pictures Ltd. ('Unity').
This latest agreement follows a UK distribution agreement
with Cable & Wireless Communications plc ('Cable &
Wireless') announced on 30 March 2000.
Unity is an award winning production and post production
company with particular experience in digital techniques
with work which includes commercials, titles, music
promos, business programmes and digital post production.
Unity's clients include BBC, CNN and Proctor & Gamble.
E-District will include full page 'interstitial'
interactive content rich moving picture advertising in
its LeisureDistrict channel.
Unity, part of a digital alliance providing integrated
multi-media solutions, is presently developing
interactive/TV internet commercials.
E-District and Unity will collaborate to produce the
interstitial Internet commercials on E-District's
LeisureDistrict channel.
E-District and Unity plan to launch the new interactive
interstitial ads during May 2000.
Steve Laitman, e-district's Chief Executive said :
'I think this is a fantastic opportunity to provide
conventional style TV advertising in a targeted manner at
premium rates. Advertisers will also be able to gain
immediate feedback from the consumer directly as a result
of this interactive technology. E-District are thrilled
to be at the forefront of leading digital interactive
communication.'
For further information, please contact :
e-district
Frank Lewis, Chairman
Steve Laitman, Chief Executive 020-8 201-1915
Buchanan Communications
Steve Liebmann/Suzanne Dunne 020-7 466-5000
About e-district
e-district is quoted on the Alternative Investment
Market. e-district is the owner and developer of the
LeisureDistrict global interactive entertainment network,
a family leisure environment capable of being delivered
through multiple platforms including the internet and
interactive TV.
In addition to the agreement with Unity announced today,
e-district has signed key distribution agreements with
Cable & Wireless Communications plc and Worldgate
Communications Inc., a NASDAQ quoted company based in the
US. Worldgate provides interactive service access for
over twenty cable companies which, together, pass in
excess of 50 million homes in the US and elsewhere.
e-district has arrangements with a number of other
strategic partners including WH Smiths Online, Expedia
Inc. and Remarq Inc.
LeisureDistrict is accessible via PC through
LeisureDistrict.net. More information on e-district.net
plc is available through the company's web site ( www.e-
district.net).
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