Director/PDMR Shareholding

Yoomedia PLC
22 December 2006


                                  YooMedia plc
                         ('YooMedia' or the 'Company')

                              Director's Dealings

YooMedia granted 26,550,000 share options, in total, to certain of its employees
('Options') on 21 December 2006 under the existing unapproved share option
scheme. The exercise price of the Options is 1.85p per share. Each recipient may
exercise up to 30% of the Options six months after the date of grant and the
remainder 18 months from the date of grant.

Neil MacDonald, a director of the Company, is receiving 7,500,000 of the
Options. Mr MacDonald is now interested in options to subscribe to 9,084,250
ordinary shares.

In addition, the Company was notified on 21 December 2006 that an ex-employee
had served notice of his intention to exercise 19,106 share options at a price
of 1p each, in accordance with the terms of the appropriate share option
agreement.

Application has today been made for the admission of 4,477,436 new ordinary
shares of 1p each in the Company to trading on the AIM market of the London
Stock Exchange. This application arises from the exercise of share options
mentioned above and a discrepancy in the number of ordinary shares registered
with the Company's share registrar and the number of shares listed on the London
Stock Exchange. It is expected that Admission will become effective and that
dealings in the new ordinary shares on AIM will commence on 3 January 2007.



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