e-district.net PLC
3 October 2000
E-DISTRICT.NET PLC
KEY TRAFFIC INFORMATION FOR THE 3 MONTHS ENDED 30 SEPTEMBER 2000 (Q3)
e-district.net plc, a leading provider of global interactive entertainment
services and related applications, announces its key traffic statistics for
the third quarter ended 30 September 2000.
Sep. 2000 June Sep.1999 Actual Average Annualised
2000 growth compound compound
rate monthly growth for
over 3 growth for 3 months to
months 3 months to 30.9.00
to 30.9.00
30.9.00
Q3 : 2000
Total
registered
users (note 1) 2.71m 2.10m 1.33m 28.70% 8.77% 174.33%
Active users
(note 2) 2.16m 1.31m 0.81m 65.71% 18.34% 654.12%
Total page
impressions 273.2m 163.2m 82.5m 67.37% 18.73% 684.63%
Geographic - USA 61.7% 58.4% 58.4%
analysis : - UK 29.5% 28.1% 28.1%
- other 8.8% 13.5% 13.5%
Gender
analysis: - Male 54.6% 53.4% n/a
- Female 45.4% 46.6% n/a
Commentary
* Growth in registered users has accelerated significantly as services are
rolled out on distribution partners' platforms in both the UK and US.
There were 2.7 million registered users at the end of the third quarter
(30 June 2000: 2.1 million).
Monthly compound growth in registered users has accelerated in the third
quarter to 8.8% (quarter to June 2000: 5.2%). This represents an increase
from 83.1% to 174.3% on an annualised basis.
* Stickiness, measured in terms of the proportion of registered users who
were active within a given month, has improved considerably. 80% of
registered users accessed LeisureDistrict Network services during
September 2000 (June 2000: 61%).
* Traffic growth, in terms of global page impressions, has also accelerated
greatly, growing in line with active users in the third quarter.
LeisureDistrict Network services generated 273 million page impression in
the month of September 2000 (June 2000: 163 million).
Monthly compound growth in page impressions has accelerated in the third
quarter to 18.7% (quarter to June 2000: 10.4%). This represents an
increase from 227.1% to 684.6% on an annualised basis.
* Gender analysis data is not available for 1999.
Steve Laitman, Chief Executive commented :
'We believe that our traffic statistics for the third quarter demonstrate the
power of our network distribution model. The step change increase in our
growth rates is directly attributable to the impact of new service
roll-outs on distribution partners' platforms.
We are happy to report strong take-up of LeisureDistrict Network services
across all platforms currently supported. We expect this growth to
accelerate further as existing partners extend the reach of their digital
services and new partners come on board.'
Notes
1 Registered users : Those who, having entered basic registration data
and obtained a user ID and password, have accessed
LeisureDistrict Network services within the previous
four months.
2 Active users : Registered users who have accessed the LeisureDistrict
Network within the previous month.
About e-district
e-district.net plc is quoted on the Alternative Investment Market. e-district
is a leading provider of global interactive entertainment services and
related applications, delivered through convergent technologies. e-district
has developed and operated the LeisureDistrict online entertainment service
since 1997, providing the basis for development of the LeisureDistrict
Network.
The LeisureDistrict Network brings together technically and geographically
diverse user bases, drawn from distribution partnerships and e-district's own
end-user services. By joining the LeisureDistrict Network, cable companies,
ISP's and other service operators are able to rapidly provide their audiences
with cross-platform entertainment content and access to the global
LeisureDistrict community, all delivered under their own branding.
The original LeisureDistrict PC service is accessible on the Web at
http://leisuredistrict.net. More information on e-district.net plc is
available through the company's web site at http://e-district.net.
For further information, please contact :
e-district Frank Lewis, Chairman 0208 515 2800
Steve Laitman, Chief Executive
Gavin Anderson & Company Rob Gurner 0207 496 1468
Victoria Jackson 0207 496 1451
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