Key Traffic Info for Q4

e-district.net PLC
12 January 2001

                                       
                              E-DISTRICT.NET PLC
                                       
     KEY TRAFFIC INFORMATION FOR THE 3 MONTHS ENDED 31 DECEMBER 2000 (Q4)

e-district.net plc, a leading provider of global interactive entertainment 
services for  the  converging new media market, announces its key traffic
statistics for  the fourth quarter ended 31 December 2000. 

                Dec. 2000     Sep.    Dec.     Actual    Average    Annualised
                              2000    1999     growth    compound     compound
                                              rate over  monthly    growth for
                                              3 months    growth   3 months to
                                                 to       for 3       31.12.00
                                              31.12.00  months to
                                                         31.12.00
                                                                          
Q4 : 2000
Total             3.43m      2.71m    1.52m    26.84%     8.25%       158.87%
registered
users (note 1)

Active users      2.60m      2.16m    0.97m    19.93%     6.24%       106.86%
(note 2)

Total page        367.1m     273.2m  100.9m    34.40%     10.36%      226.32%
impressions

Geographic analysis :      

USA           -     58.4%      61.7%    58.1%                               
UK            -     34.9%      29.5%    28.7%
Other         -      6.7%       8.8%    13.2%
             

Gender analysis :

Male          -    53.9%      54.6%     n/a                                
Female        -    46.1%      45.4%     n/a

Access device :     

ITV           -    53.5%       n/a      n/a                                
PC            -    46.0%       n/a      n/a
Console       -    0.5%       n/a      n/a


Commentary

* The improved rate of growth in registered users achieved in the third       
  quarter has  been  maintained  through most of  the  final  quarter,        
  despite  the Christmas holidays. There were 3.4 million registered users at 
  the end of  the fourth quarter (30 September 2000: 2.7 million).            
             
                                                                              
Average  monthly  compound growth in registered users for the fourth          
quarter  was 8.3% (quarter to September 2000: 8.8%).                          
                                                                              
* Similarly, increased rates of stickiness achieved in the third quarter  have
  been retained through the remainder of the year. Approximately 80% of       
  registered  users were  active  in  the final quarter.                      
                                                                           
* The  percentage  growth in global page impressions was greater  than  that  
  of  the registered  user base. LeisureDistrict Network services generated   
  367  million  page impressions in the month of December 2000 (September     
  2000: 273 million).                                                         
                                                                              
* Significantly,  interactive TV ('iTV') has overtaken the PC  as  the  most  
  popular device  with  which  to access LeisureDistrict Network services. 54%
  of  registered users  were  iTV-based  as  at  31 December 2000. Typically, 
  these  users  generate significantly  more  monthly  page impressions than  
  PC  users,  accounting  for  the accelerated traffic growth noted above.    
                                                                            
*  Mid-December  saw  a  limited  launch of  the  first  LeisureDistrict      
   Network services  for  games  console users. US Sega Dreamcast  users  can 
   now  access  a  range   of   LeisureDistrict  content  and  participate  in
   the   LeisureDistrict community.  This  is  expected  to generate          
   significant  additional  users  during 2001.                               
               
                                                                              
Steve Laitman, Chief Executive commented:                                     
                                                                              
'In  prior  years, the Christmas holidays have adversely impacted user  and   
traffic growth  in  the final quarter. We are delighted to be able to announce
such  strong figures  in  spite  of  this seasonal factor. This quarter       
rounds  off  a  year  of explosive  growth in which our registered user base  
has more than  doubled  and  our monthly traffic has increased by over 360%.  
                                                                              
Much of this growth has been achieved by maintaining our focus on interactive 
TV  as a  primary  means of providing interactive entertainment services. iTV 
now  accounts for  more  than half of the LeisureDistrict Network global user 
base.  In  the  year ahead,   we   expect  to  support  additional  platforms 
that  clearly  demonstrate significant potential for earnings. The launch of  
web-enabled game console  services in December is the first such initiative.' 
                                                                              
                                                                              
Notes                                                                         
                                                                              
1  Registered users :  Those who, having entered basic registration data      
   and  obtained  a  user ID and password, have accessed LeisureDistrict 
   Network services within the previous four months.                          
                                                                             
2  Active users : Registered users who have accessed the LeisureDistrict      
   Network within the previous month.                                         
                                                                              
About e-district                                                              
                                                                              
e-district.net plc is quoted on the Alternative Investment Market. e-district 
is a leading provider of global  interactive entertainment services and       
related applications, delivered through convergent technologies. The company  
originally developed and operated the LeisureDistrict online entertainment    
service which has evolved into the LeisureDistrict Network.                   
                                                                              
The LeisureDistrict Network brings together technically and geographically    
diverse user bases, drawn from distribution partnerships and e-district's own 
end-user services. By joining the LeisureDistrict Network, cable companies,   
ISP's and other platform operators are able to rapidly provide their audiences
with cross-platform entertainment content and access to the global
LeisureDistrict community, all delivered under their own branding.

The LeisureDistrict PC service is accessible on the Web at
http://leisuredistrict.net. More information on e-district.net plc is
available through the company's web site at http://e-district.net.

For further information, please contact :

e-district                  Frank Lewis, Chairman 020 8515 2800
                            Steve Laitman, Chief Executive

Gavin Anderson & Company    Rob Gurner       020 7496 1468
                            Victoria Jackson 020 7496 1451