Partnership with Electra

Yoomedia PLC
21 October 2005


            YooMedia plc / Ticker: YOO / Market: AIM / Sector: Media

21 October 2005

                    YooMedia plc ('YooMedia' or 'the Group')

      Electra Partners with YooMedia for Richer Interactivity on Freeview

YooMedia plc, the AIM traded interactive media and games group, has signed a
partnership agreement with Electra Entertainment Limited ('Electra'), a provider
of next-generation interactive entertainment services for Freeview set top
boxes, to supply a collection of free and premium interactive services on
Freeview.

The new interactive services accessible from any channel will feature richer
functionality, graphics and sound than that currently available on Freeview
interactive content.  The new content will be supplied to households nationally
using YooMedia's newly-launched datacasting service as announced in its interim
results on 26 September 2005.  The technology required to receive the Electra
service will be licensed to consumer electronics manufacturers for incorporation
in devices such as digital set top boxes, integrated digital televisions and
personal video recorders.

Additionally, YooMedia and Electra will collaborate to develop advanced fixed
odds gaming and dating services for inclusion in the Electra Freeview service
platform.

YooMedia's Group Managing Director, Neil MacDonald, said: 'We are delighted to
announce our first datacasting service on Freeview, working in partnership with
Electra. We developed the datacasting service to provide a sophisticated and
state of the art interactive delivery mechanism for the rapidly expanding
digital market. Freeview is the fastest growing digital TV platform in the UK
with over five million households. Many industry commentators believe that
Freeview will emerge as the largest single platform over the coming years and we
believe that the time is right for high quality interactive services to be made
available on it.'

Electra's Chairman, Jasper Smith, said:  'The Freeview world is evolving fast
with new channel launches, enhanced boxes and rapid take up.  We believe
Electra's technology and services are the next stage in transforming the
Freeview entertainment experience. As the UK's largest independent interactive
provider, YooMedia is an ideal partner for our business.'

                                  * * ENDS * *

Contacts:

Neil MacDonald          YooMedia PLC                         Tel: [phone]
Isabel Crossley         St Brides Media & Finance Ltd        Tel: [phone]


Notes on YooMedia plc

YooMedia is one of the fastest growing interactive entertainment companies in
the UK.  Essentially, it develops and delivers premium interactive content and
services to households and individuals via TV, the web, telephony and mobile
phones.  It has four main divisions:

  • YooMedia Dating - manages dating brands including Dateline and Avenues
    from over 20 locations throughout the UK. Operates across traditional media,
    digital TV, internet and mobile phones.
  • YooMedia Gambling & Games - interactive fixed odds, play for fun casino
    and poker related games services for digital TV, the web and mobile phones.
    Brands include Avago and Channel 425.  It also manages YooPlay, the only
    interactive games channel found on all four Digital TV platforms in the UK.
  • YooMedia Enhanced Solutions (YES) - delivers interactive content that
    enhances consumer and audience experiences.  Customers include the BBC,
    Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR
    Owen.
  • YooMedia Public Sector - provides digital solutions/media services to
    leading public sector organisations including the NHS Direct Interactive TV
    service for the Department of Health, the Learning and Skills Council TV
    Kickstart service and a range of local authority TV services.

The Group's experienced management team includes: Chairman, Dr. Michael
Sinclair, who holds a number of directorships in both the UK and the USA having
previously founded Lifetime Corporation; and Managing Director, Neil MacDonald,
whose career spans 11 years in multimedia and interactive sectors plus a further
19 years in the retail industry.

Notes on Electra Entertainment

Electra has developed interactive technology that transforms what is currently
available with digital terrestrial television worldwide.  Its service gives
instant access from any channel to interactive content that is richer in
functionality, graphics and sound. This is achieved without a significant
increase in set top box cost and by consuming orders of magnitude less bandwidth
compared to other interactive services.

Electra was founded in 2003 and is led by a team of interactive TV veterans
including: Jasper Smith, co-founder of leading interactive games provider,
Playjam, and AIM listed Optimistic Entertainment; David Caswell, ex Telewest
Broadband interactive head; and Jonathan Drazin, ex European CTO for Gemstar TV
Guide.


                      This information is provided by RNS
            The company news service from the London Stock Exchange