e-district.net PLC
7 November 2000
E-DISTRICT SIGNS PARTNERSHIP AGREEMENT
WITH FREESERVE INTERNET TV PORTAL
e-district.net plc, a leading provider of global interactive entertainment
services and related applications, today announced that it is to provide
entertainment content for Freeserve's Internet TV portal.
e-district is the owner of the popular LeisureDistrict entertainment service
and the operator of the global LeisureDistrict Network. Under the terms of the
agreement, users will be able to access the LeisureDistrict Network through
Freeserve's Internet TV portal, which will include a comprehensive selection
of content and services specifically designed for TV access on the Internet.
Services provided by LeisureDistrict will include games, virtual pets, chat,
and email.
Freeserve is the latest in a series of high profile organisations to partner
with e-district in providing interactive entertainment to its users through
the LeisureDistrict Network. Similar agreements have recently been signed in
the UK with Cable & Wireless Communications plc, Telewest plc, Bush Internet,
Planetweb, NTL and in the US with Worldgate Communications Inc.
Steve Laitman, Chief Executive of e-district.net plc, said:
'We are delighted to announce this partnership with Freeserve. The development
of internet television in the UK will enable more people to access and
experience the fun of the LeisureDistrict Network. The agreement enables the
LeisureDistrict Network to be available to not only Freeserve customers, but
to anyone using the Freeserve Internet portal. This partnership further
establishes e-district as a key player in the digital marketplace and our
innovative approach ensures that we are well positioned to maximise
advertising and e-commerce revenues.'
Frank Keeling, Chief Operating Officer, Freeserve, said:
'The Freeserve InternetTV portal extends the reach of our content, services
and functionality to the 65% of UK households that do not currently own a PC.
Entertainment content of the type provided by Leisure District will be a
strong driver of traffic to Internet on the TV.'
NOTES TO EDITORS:
About e-district.net plc
e-district.net plc is quoted on the Alternative Investment Market. e-district
is a leading provider of global interactive entertainment services and
related applications, delivered through convergent technologies. e-district
has developed and operated the LeisureDistrict online entertainment service
since 1997, providing the basis for the development of the LeisureDistrict
Network.
The LeisureDistrict Network brings together technically and geographically
diverse user bases, drawn from distribution partnerships and e-district's own
end-user services. By joining the LeisureDistrict Network, cable companies,
ISP's and other service operators are able to rapidly provide their audiences
with cross-platform entertainment content and access to the global
LeisureDistrict community, all delivered under their own branding.
The LeisureDistrict Network continues to attract significant numbers of new
registered users. As at 30 September 2000, there were a total of 2.71 million
global registered users, 61.7% of which are in North America, 29.5% in the UK
with the balance in continental Europe and around the world.
The original LeisureDistrict PC service is accessible on the Web at
http://leisuredistrict.net. More information on e-district.net plc is
available through the company's web site at http://www.e-district.net.
About Freeserve (www.freeserve.com)
Freeserve is the leading Internet portal with an integrated offering of UK
focused content, e-commerce and services and free Internet access. Freeserve
has approximately 2 million active registered accounts and in August 2000
recorded 186.2 million page impressions.
Freeserve was launched in September 1998 as part of Dixons, Europe's leading
consumer electronics retailer. Freeserve distributes its access software
through Dixons network of over 1,000 Dixons, Currys, PC World and The Link
stores plus gameplay stores.
FOR FURTHER INFORMATION, PLEASE CONTACT:
e-district.net plc 020-8515-2800
Frank Lewis, Chairman
Steve Laitman, Chief Executive
Gavin Anderson & Company
Rob Gurner 020-7496-1468
Victoria Jackson 020-7496-1451
Larkspur on behalf of Freeserve
Nick Porter
Tel: 020 7580 0990
email:nick@larkspur.co.uk
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