e-district.net PLC
25 September 2000
E-DISTRICT SIGNS PARTNERSHIP AGREEMENT
WITH BUSH INTERNET INTERACTIVE TV PORTAL
e-district.net plc, a leading provider of global interactive entertainment
services and related applications, today announced that it is to provide
entertainment content for Bush Internet's interactive TV portal.
e-district is the owner of the popular LeisureDistrict entertainment service
and the operator of the global LeisureDistrict Network. Under the terms of the
agreement, Bush Internet's interactive TV portal users will be linked to the
LeisureDistrict Network, providing immediate access to a range of
entertainment content and global community features including LeisureDistrict
games, virtual pets and chat.
Bush Internet is a joint venture between Alba plc and Virgin Net Ltd. Bush
Internet televisions, now being sold widely by major UK retailers, provide
full access to the Internet without the need for a PC or separate set top box.
When using Bush Internet TV, users will be presented with the Bush Internet
portal, which provides a comprehensive selection of content and services
specifically designed for TV access. They will also be able to access the wide
variety of content on the Web and exchange e-mails with friends, family and
colleagues.
Bush Internet is the latest in a series of high profile organisations to
partner with e-district in providing interactive entertainment to its users
through the LeisureDistrict Network. Similar agreements have recently been
signed in the UK with Cable & Wireless Communications plc and Telewest plc and
in the US with Worldgate Communications Inc.
Steve Laitman, Chief Executive of e-district.net plc, said
'We are delighted to partner with Bush Internet. The mass marketing of web-
enabled television in the UK will enable more people to access and experience
the fun of the LeisureDistrict Network. We are now established as a key
player in the digital marketplace and our innovative approach ensures that we
are well positioned to maximise advertising and e-commerce revenues.'
Chris Baker, Managing Director of Bush Internet, said:
'We are delighted to be offering our customers access to the wide variety of
content offered through the LeisureDistrict Network. We intend this to be
the first of an extensive range of content partnerships, setting a precedent
for the kind of relationships that we are looking to develop with external
parties. Access to the LeisureDistrict Network guarantees the availability of
strong TV-centric branded content and community to our users.'
NOTES TO EDITORS:
About e-district.net plc
e-district.net plc is quoted on the Alternative Investment Market. e-district
is a leading provider of global interactive entertainment services and
related applications, delivered through convergent technologies. e-district
has developed and operated the LeisureDistrict online entertainment service
since 1997, providing the basis for the development of the LeisureDistrict
Network.
The LeisureDistrict Network brings together technically and geographically
diverse user bases, drawn from distribution partnerships and e-district's own
end-user services. By joining the LeisureDistrict Network, cable companies,
ISP's and other service operators are able to rapidly provide their audiences
with cross-platform entertainment content and access to the global
LeisureDistrict community, all delivered under their own branding.
The LeisureDistrict Network continues to attract significant numbers of new
registered users. As at 31 August 2000, there were a total of 2.5 million
global registered users, 64% of which are in North America, 28% in the UK with
the balance in continental Europe and around the world.
The original LeisureDistrict PC service is accessible on the Web at
http://leisuredistrict.net. More information on e-district.net plc is
available through the company's web site at http://e-district.net.
About Bush Internet
Bush Internet is a joint venture between Alba plc and Virgin Net Ltd, offering
customers who buy a Bush Internet TV or Set Top Box direct access to the Bush
Internet online service and content channels. Bush Internet TVs are now
widely available on the High Street for less than £170, (Set Top Box less than
£80) and enable access to the World Wide Web and the exchange of email
messages with friends, family and colleagues. Re-purposed specifically for
TV, the Bush Internet home page also gives instant access to information on
popular topics such as travel, entertainment, kids, news and sport.
FOR FURTHER INFORMATION, PLEASE CONTACT :
e-district.net plc 020-8515-2800
Frank Lewis, Chairman
Steve Laitman, Chief Executive
Gavin Anderson & Company
Rob Gurner 020-7496-1468
Victoria Jackson 020-7496-1451
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