Re Agreement

Yoomedia PLC
07 September 2004





Press Release



7 September 2004

Fancy a Flutter saddles up with At The Races





YooMedia, the interactive media group, is set to offer fixed-odds games on the
At The Races horseracing channel via its Fancy a Flutter subsidiary. The Fancy a
Flutter portal will be accessed on Sky via the red button on At The Races to
complement interactive sports betting services on the channel..



Currently Fancy a Flutter offers seven play-for-cash  keno and other fixed-odds
games including Blockbusters and Bingo-Keno. The service was launched in May
last year and Fancy a Flutter was acquired by YooMedia in March this year.



At The Races is a partnership between Sky and Arena Leisure, which, relaunched
in June this year to offer high quality racing coverage from around the UK,
Ireland and various international markets. It can be found on channel 415 on Sky
and is also available on other digital platforms.



David Docherty, chief executive of YooMedia, said: 'This deal with At The Races
endorses our strategy of working with leading broadcasters. Addressing the right
audience with the right interactive proposition available directly from the red
button is the sweet spot for all our services. Fancy a Flutter is perfectly
positioned to appeal to the racing fans who tune in to At The Races.'



Matthew Imi, Chief Executive of At The Races, said: 'We are delighted  to launch
Fancy a Flutter, one of Sky Active's most popular fixed-odds games services
behind the red button on At The Races. We believe fixed-odds games have a
powerful role in complementing other forms of interactive betting and have
proved very successful on the Sky platform.'



Further enquiries



YooMedia

David Docherty, chief executive, 020 7462 0870



Powerscourt PR

John Murray, partner, 020 7236 5630





About YooMedia



YooMedia plc is an interactive media group that has built strong, deep content
businesses in the areas of dating, games, gambling and chat across interactive
TV, Internet and mobile communication channels.



Its brands include YooPlay, the only gaming channel available on all four
digital TV platforms; Fancy-a-flutter, one of the leading gambling channels on
the Sky Digital Interactive Platform; and YooChat, the only interactive TV chat
service in the UK. It owns a portfolio of dating agencies, including Dateline,
Club Sirius, Avenues and Simply Love, and has already introduced a Dateline
dating service on Sky Active.



YooMedia has also pioneered the use of mobile phones to interact in real time
with TV and radio programmes. The Trigger TV technology, which is exclusive to
YooMedia and protected by a worldwide patent, has been successfully trialled
with the BBC and Turner Broadcasting.



The group's public sector arm, iPublic, has been selected by the government as
the only dedicated interactive TV company for the E-voting Framework.



YooMedia's partners include Sony Digital, which has a substantial shareholding
in the group and a seat on the board.



YooMedia plc is quoted on the Alternative Investment Market.









                      This information is provided by RNS
            The company news service from the London Stock Exchange