Re Agreement

Yoomedia PLC
13 September 2004


News Release


13 September 2004


YooMedia and ICTV to trial broadband TV on ntl platform


BroadbandTV Group, the recently formed joint venture between YooMedia and ICTV,
is to break new ground in UK interactive television by pioneering broadband
quality interactivity in a trial with ntl, the UK's leading digital cable TV
provider.


ICTV's HeadendWare (R) technology allows for far richer content within the
interactive broadcast stream than conventional interactive TV platforms because
it uses the techniques and tools that define high-end web experiences. Its
capabilities, which will be made available through ntl's existing standard cable
set-top boxes, include Flash and Shockwave (R) animation and high quality
streaming audio and full motion video.


YooMedia's chief executive, David Docherty, describes the difference in quality
as similar to that between dial-up Internet and broadband Internet. 'It has the
potential to transform the interactive experience for the viewer in the same way
that broadband transformed the Internet experience for web-users,' he said.


Mike McGrail, chief executive of ICTV, said: 'Until now, interactive television
has lacked the vivid quality of linear television or the best of the worldwide
web. Our technology gives BroadbandTV Group the opportunity to create a new
elite class of interactive services.'


BroadbandTV has also created a Partner Programme for broadcasters and content
providers to familiarise themselves with the possibilities opened up by the
HeadendWare (R) technology. Initial Development Partners include the BBC and
MTV.


Under the trial, BroadbandTV services will be made available to selected ntl
customers in 2005.


YooMedia

David Docherty, chief executive, 020 7462 0870


Powerscourt PR

John Murray, partner, 020 7236 5630


ICTV

Mike McGrail, chief executive, [phone]


Paul Schneider PR

Paul Schneider, Principal, [phone]


About BroadbandTV Group


BroadbandTV Group Limited is a UK joint venture company, equally held by
YooMedia plc (www.yoomedia.com) and ICTV Inc. (www.ictv.com).  BroadbandTV Group
creates an exclusive partnership between the two companies for the purposes of
providing a complete next-generation interactive TV solution for the UK market.
The joint venture brings together YooMedia's expertise and track record in
delivering interactive media with ICTV's proprietary Headendware interactive TV
platform. BroadbandTV delivers the best broadband content, re-defining
interactivity on TV.


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